Digital advertising is expected to become the No. 1 media category in the US by 2016, according to Comscore, and for the first time in Malaysia's media industry, the market is experiencing double-digit digital advertising growth with experts predicting it will continue at this rate. We continue with Part 2 of our conversation with Hando Sinisalu, with key lessons from case studies of some of the best campaigns in the world.

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Tags:  Hando Sinisalu,  CEO of Best Marketing International,  Estonia,  marketing,  digital,  digital marketing,  technology