Marketing Mojo: Digital Marketing IQ

Hando Sinisalu

14-Aug-15 13:00

Digital advertising is expected to become the No. 1 media category in the US by 2016, according to Comscore, and for the first time in Malaysia's media industry, the market is experiencing double-digit digital advertising growth with experts predicting it will continue at this rate. Hando Sinisalu shares key lessons from case studies of some of the best campaigns in the world.

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Tags: Digital Marketing IQ, digital advertising, Hando Sinisalu, Best Marketing International, Estonia

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Is “Whole Brain AI” a breakthrough or just branding? Prashant Kumar, founder of Entermind, shares his thoughts on the subject.

12:00 PM

Popcorn Culture

(REPEAT) This Deepavali week, we revisit Vetrimaaran's Vada Chennai, a once-overlooked Dhanush crime epic turned cult classic, and later on Take Two, we dive into the best revenge films and series.

1:00 PM

Cruise Control

(REPEAT) Daniel Fernandez, Managing Editor at dsf.my shares his thoughts on what was announced for the automotive industry in Budget 2026.

2:00 PM

Matt-Splained

(REPEAT) Rich and Matt, card carrying members of the Gen X Greying Massive, reflects on their generation and relationship with tech.

3:00 PM

Earth Matters

(REPEAT) A new deforestation alert has been raised in Sarawak, this time around the Bakun Reservoir. We find out what this means for Sarawak’s forests from Fiona McAlpine, Communications and Project Manager at The Borneo Project.

4:00 PM

Bar None

(REPEAT) Ajitpal Singh, Sports Editor from the New Straits Times, joins the show to share his thoughts on the allocation made for sports in Budget 2026.

5:00 PM

BBC World Service

This episode of The Conversation features two ladies that are giving cash to pregnant women and new mothers.

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