Marketing Mojo- 4Cs of Mobile Marketing

Andreas Vogiatzakis

15-Jul-16 13:00

In tandem with mobile trend, Malaysia’s mobile penetration rate has scored a relatively high of 145% rate across other SEA countries. This shows that Malaysians rely largely on mobile communication in their daily lives compared to its neighbouring countries. The reason of this success will be explain further by Andrea Vogiatzakis where he will introduce us to the key 4Cs of mobile marketing which are channel, context, content and connect.

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Categories:

Tags: mobile marketing, communications, mutimedia, mobile phones

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Benjamin Croc, co-founder of BrioHR shares the company’s journey from tackling onboarding pain points to building a full-stack HR platform, and how they plan to use their $6.5 million Series A funding to scale regionally, deepen their product, and double down on AI.

12:00 PM

BBC World Service

(REPEAT) BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.

1:00 PM

A Bit of Culture

(REPEAT) Kam, Sheryll and Matt get together again to talk about syntax and AI, algorithm and “broligarch”.

2:00 PM

Ringgit & Sense

(REPEAT) Should we invest in gold? Ringgit and Sense tries to answer this question, together with Robin Lee, former CFO of the World Gold Council and former CEO of HelloGold.

2:30 PM

The Property Show

(REPEAT) What are the risks of a private lease scheme, or PLS? The Property Show speaks to Yeoh Tung Seng, Partner at Yeoh & Joanne to find the answer.

3:00 PM

Best of The Bigger Picture

(REPEAT) We speak to Charles Santiago about his tenure at SPAN, the politics of water and labour rights violations in the region.

4:00 PM

Best of Evening Edition

(REPEAT) We unpack the story behind Potehi or Chinese glove puppet theatre and its significance to our culture.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.

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