Marketing Mojo: Content Marketing: Future or Fad?
Chris Mockford
13-May-16 13:00
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The growing importance of content in the marketing mix, and growth of content marketing in general is something that cannot be denied. Many companies are creating content channels of their own, particularly in industries where it is essential for them to be seen as thought leaders. How does content marketing fit within a business strategy and achieve business goals? What are the ways to market that content?
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