Marketing Mojo: Creating Cult Sensations

Dr Kate Forbes

29-Jul-16 13:00

Marketing Mojo: Creating Cult Sensations

Australian skincare brand Aesop are known for their unique approach to infusing the spirit of the brand into not just its products, but also its people. Dr. Kate Forbes is the the General Manager of Research and Development and the woman responsible for formulating Aesop’s cult creations- we chat to find out about the integral role that R&D plays in the world of beauty and skincare.

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Categories:

Tags: Cult classics, trends, megatrends

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