With the launch of the latest Princess Power series of dolls under the Barbie brand, Mattel encourages girls of all ages to imagine themselves as superheroes, believe that they can make a difference and celebrate their own acts of being super. We discover the strategy behind this campaign. 

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Tags:  everyday superheroes campaign,  petrina kho,  mattel,  barbie,  barbie in princess power,  toys,  girls,  children,  kids,  girly,  barbie dolls