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Marketing Mojo - Evolution of Public Relations

Barby Siegel

19-Aug-16 13:00

Marketing Mojo - Evolution of Public Relations

Public Relations used to be about writing press releases and media relations. However, the world of PR has changed in the last decade. There are more sophisticated ways to execute a strategy which involves hybrid media, digital platforms and offline activities. Barby Siegel, CEO of Zeno Group draws these changes and how companies should embrace the change.


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Tags:  Resource Centre,  marketing mojo,  branding,  press release,  coverage,  target audience


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