Social and video advertising is set to snowball as the current spend of 10% in brand budgets are expected to grow to 40% by 2020. As online behaviour moves away from offline to Facebook, Twitter, Instagram and Youtube, the dollars will soon start shifting across in response. What are companies struggling with and how do they need to shift in order to catch up with the pace of the US and Europe in the ad industry?

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Tags:  Digital Media,  Digital Advertising,  facebook,  twitter,  Youtube,  instagram,  mobile penetration,  internet penetration,  internet,  branding