Marketing Mojo: Upping Your Game in the Digital Space

Damien Levin

29-Apr-16 13:00

Marketing Mojo: Upping Your Game in the Digital Space

Social and video advertising is set to snowball as the current spend of 10% in brand budgets are expected to grow to 40% by 2020. As online behaviour moves away from offline to Facebook, Twitter, Instagram and Youtube, the dollars will soon start shifting across in response. What are companies struggling with and how do they need to shift in order to catch up with the pace of the US and Europe in the ad industry?

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Categories:

Tags: Digital Media, Digital Advertising, facebook, twitter, Youtube, instagram, mobile penetration, internet penetration, internet, branding

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Can sports ethics build stronger, more ethical companies? We speak with Paresh Subramaniyam, Founder and CEO of Engage Life, to explore how the timeless values of sports—like fair play, resilience, and discipline—can change today’s workplace culture.

12:00 PM

Popcorn Culture

(REPEAT) We review Keluang Man and look at some of our favourite characters from our childhood.

1:00 PM

Cruise Control

(REPEAT) Fancy a used McLaren MP4-12C at a very reasonable price? Tune in to hear what are the pros and cons of getting a sports car.

2:00 PM

Matt-Splained

(REPEAT) Rich and Matt look at this remarkable rise and fall of EVs and ask if the continued rise of the EV in the 21st Century EV is inevitable and unstoppable?

3:00 PM

Earth Matters

(REPEAT) We speak to three researchers to learn more about how we can coexist with macaques peacefully.

4:00 PM

Bar None

(REPEAT) Former national tennis player Adam Jaya shares his experience being a professional athlete and his training routine.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.

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