Marketing Mojo: Content Marketing

13-Jun-14 14:08

In the uber-connected age, they say that content is king. Content Marketing has since become a buzzword in the business. But while many profess to be experts in the matter - how much of the content we’re putting out every day, in paid form or otherwise - is really touching a chord with the people who matter?

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Tags: content marketing

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) 1337 Ventures' Bikesh Lakhmichand shares a founder's guide to the first investor meeting, explaining what VCs, angels, and ECF platforms really want to see.

12:00 PM

BBC World Service

(REPEAT) This week on Science in Action, stories on a major new telescope survey that have started in Chile while scientists are also beginning a project to create fully synthetic human chromosomes.

1:00 PM

A Bit of Culture

(REPEAT) Kam Raslan, Matt Armitage and debutant Chin Kar Yern get together to talk about not using ChatGPT and its implication, public spaces and the foreign language of tech.

2:00 PM

Ringgit & Sense

(REPEAT) Alvin Tan of the Financial Planning Association of Malaysia (FPAM) discusses aspects of Malaysian Gen Zers personal finance.

2:30 PM

The Property Show

(REPEAT) Imran Clyde of Nextdor Property Communications shares his insights on the legal aspects of property advertising.

3:00 PM

Best of The Bigger Picture

(REPEAT) How patients diagnosed with nasopharyngeal cancer have found hope and companionship in the Cancer Survivor Support Group.

4:00 PM

Best of Evening Edition

(REPEAT) We speak to board game designer Goh Choon Ean about what makes Malaysian board games unique.

5:00 PM

BBC World Service

This episode of People Fixing The World looks at a community that tackles poverty via the traffic light system.

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