Streamers Vs Influencers: Selling The Show
Kenneth Tan, Co-founder and CEO, BeLive Technology
20-Aug-24 11:00
![Streamers Vs Influencers: Selling The Show](https://bfmcms.s3.ap-southeast-1.amazonaws.com/websiteimages/marketing-mojo/2024-08-20_streamers-vs-influencers-selling-the-show/og_745b3d00-ab3c-4a92-9e00-09ccbc68a4eb.png)
Embed Podcast
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
Close
In Southeast Asia's fast-evolving digital marketing landscape, live streaming and influencer marketing have become essential tools for brands aiming to connect with consumers in meaningful ways. With the influencer advertising market in the region projected to reach over USD 1 billion by 2029, it is clear that the impact of these digital strategies is only growing. But what sets live streamers apart from traditional influencers, and why should businesses care?
We explore the unique roles of livestreamers and influencers in driving consumer engagement and sales with Kenneth Tan, the Co-founder and CEO of BeLive Technology. We also discuss the rise of "livestreaming e-commerce," a trend that is transforming how consumers shop online, particularly in Malaysia, where the blend of entertainment and shopping is redefining the retail experience. We explore the strategies that make content truly engaging and learn how businesses can leverage these powerful platforms to stay ahead in the digital economy.
Produced by: Carol Wong
Presented by: Richard Bradbury
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.
Categories: SME, entrepreneurs, markets, technology, economy, managing
Tags: digital marketing, live streaming, influencer marketing, e-commerce,