The 4 I’s of Winning Digital Marketing Strategy

Daler Kendzhaev, Managing Director, Investment and Specialist Solutions, Omnicom Media Group, Malaysia

08-Apr-25 11:00

The 4 I’s of Winning Digital Marketing Strategy

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Data has become the backbone of modern advertising and media planning, enabling real-time insights, precise audience targeting, and agile campaign optimisation. But with an abundance of data available, are marketers truly innovating or merely following what’s trending? In this conversation, we discuss how businesses can go beyond efficiency to create hyper-personalised, impactful brand experiences, and how AI, machine learning, and predictive analytics are shaping the future of marketing.

This episode of Marketing Mojo was brought to you by BFM Brandfest. The 20th BFM Brandfest is happening on 16th and 17th July at Nexus Bangsar South.

Produced by: Carol Wong

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: managing, markets, Corporates, technology

Tags: media planning, hyper-personalised brand experience, data-driven advertising, A/B testing, predictive analysis, ai,

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