The Sound Of The Future

Zayn Khan, Global Chief Strategy Officer, Dragon Rouge | Laurent Cochini, Global Managing Director, Sixième Son

22-Oct-24 11:00

Pause
Embed

In today’s world, growing consumer discernment has pushed brands to go from the standard logo and visuals to being hyper-personalised, multi-sensory, and deeply human-like to create lasting emotional connections.

We speak with Zayn Khan, Global Chief Strategy Officer at Dragon Rouge, and Laurent Cochini, Global Managing Director of Sixième Son, on the latest trends in branding, how AI is transforming branding strategies and the possibilities that sonic branding, a tool that uses sound, offers in creating a more personal connection with consumers. We also discuss the future of branding in a world where sound, visuals, and touch converge to create a unified, immersive experience.

Produced by: Richard Bradbury, Carol Wong

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, technology, music, alternatives

Tags: audio branding, ai, artificial intelligence, brand marketing, branding,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Vivek Ramachandran, Founder and CEO of SquareX, shares how the company is using its $20M Series A funding to tackle browser-based cyber threats, and why this focus could reshape the cybersecurity landscape.

12:00 PM

BBC World Service

This week on Science in Action - China's mission to bring back pieces of a mysterious asteroid that might be from our moon, new laser technology that can read text from over a kilometer away, and how ancient Incan string records could reveal climate secrets.

1:00 PM

A Bit of Culture

(REPEAT) It’s an “At The Movies” episode of A Bit of Culture as Kam, Mikey and Sudais talk about snacks at the cinemas, silent films and Tom Cruise!

2:00 PM

Ringgit & Sense

(REPEAT) Yuvarajan Periyan, Uno Adviser’s Sdn. Bhd. talks about things to consider when buying or renting a home.

2:30 PM

The Property Show

(REPEAT) Yap Zer Ken of Plush Services gives us the 101 on how to start a successful short-term rental space.

3:00 PM

Best of The Bigger Picture

(REPEAT) A researcher from India shares insights into how the state of Kerala is eradicating poverty.

4:00 PM

Best of Evening Edition

(REPEAT) What exactly makes kuih, kuih? And in an age of mass production, are we losing the heart of what makes kuih special? We unpack this with a seasoned cooking instructor.

5:00 PM

BBC World Service

This episode of The Inquiry looks at whether we have seen a breakthrough in preventing genetic diseases.

PROGRAMMES