The Sound Of The Future

Zayn Khan, Global Chief Strategy Officer, Dragon Rouge | Laurent Cochini, Global Managing Director, Sixième Son

22-Oct-24 11:00

Pause
Embed

In today’s world, growing consumer discernment has pushed brands to go from the standard logo and visuals to being hyper-personalised, multi-sensory, and deeply human-like to create lasting emotional connections.

We speak with Zayn Khan, Global Chief Strategy Officer at Dragon Rouge, and Laurent Cochini, Global Managing Director of Sixième Son, on the latest trends in branding, how AI is transforming branding strategies and the possibilities that sonic branding, a tool that uses sound, offers in creating a more personal connection with consumers. We also discuss the future of branding in a world where sound, visuals, and touch converge to create a unified, immersive experience.

Produced by: Richard Bradbury, Carol Wong

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, technology, music, alternatives

Tags: audio branding, ai, artificial intelligence, brand marketing, branding,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Venon Tian, Group COO of ZUS Coffee, joins BFM Open For Business to decode the strategy behind the disruption in the F&B industry.

12:00 PM

Just For Kicks

(REPEAT) Love is not in the air, as Spurs and Forest said goodbye to their respective managers, Thomas Frank and Sean Dyche. We respond to the news and look ahead to the fourth round of the FA Cup!

1:00 PM

A Bit of Culture

(REPEAT) Azmyl Yunor and Ong Kar Jin join Kam Raslan on this episode of A Bit of Culture to talk about espionage, crafts and art, and lo-fi!

2:00 PM

Ringgit & Sense

(REPEAT) Dr Cheng, Feng Shui Master shares his thoughts on how the different zodiacs will do this year.

2:30 PM

The Property Show

(REPEAT) Dr. YM Cheng, Founder and Principal Consultant of ChineseZodiacFengshui.com, discusses Fengshui outlook for Commercial and Residential properties for the upcoming Year of the Horse.

3:00 PM

Best of The Bigger Picture

(REPEAT) Without aged care in place, family members - especially women - will sink under the burden of caregiving. We look at the social, economic and gender implications of the care economy.

4:00 PM

Best of Evening Edition

(REPEAT) This episode of Stories of KL explores the story of The Zhongshan Building, and the people and passions that keep it evolving in unexpected ways.

5:00 PM

BBC World Service

Prof. Amilra Prasanna De Silva talks to Jim Al-Khalili about his passion for engineering molecules and how his photochemical innovations have since crossed into computer science.

PROGRAMMES