BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  The Strategic Asia Marketing Alliance - Where Rivals And Partners Unite

The Strategic Asia Marketing Alliance - Where Rivals And Partners Unite

Chan Leong Teng, CEO, Skribble | Vary Yong, CEO, iFoundries

12-Nov-24 11:00

The Strategic Asia Marketing Alliance - Where Rivals And Partners Unite

In this episode, we explore the Strategic Asia Marketing Alliance (SAMA), an initiative that seeks to foster collaboration in an industry often marked by competition. SAMA connects agencies across the region, aiming to combine local expertise with regional reach to deliver marketing campaigns that resonate with diverse audiences while maintaining brand consistency.

Chan Leong Teng, Founding Member of SAMA and CEO of Skribble, and Vary Yong, CEO of iFoundries, one of SAMA’s key members share insights into the vision behind SAMA, how it facilitates resource sharing and cross-market collaboration, and its potential to set new standards for marketing across the APAC region.

Produced by: Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  markets,  managing,  international

Tags:  agency network,  Strategic Asia Marketing Alliance,  cross-market collaboration,  marketing,  samalaju, 


Latest Podcasts




Play / Pause

Listen now : Morning Brief: We recap global and local headlines from today's papers and...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Patrick Wong, of Bloomberg Intelligence discusses the 2026 outlook for Hong Kong’s property market.

7:45 AM

Morning Brief

Adib Zalkapli, Managing Director of Viewfinder Global Affairs provides insight into MCA's decision to leave BN if any component party worked with DAP.

8:00 AM

The Breakfast Grille

Liew Yoon Poh, Group CEO of LAC Med Bhd discusses his company's strategy and performance ahead of its listing on Bursa Malaysia.

8:30 AM

Morning Brief

Matt Sechovsky, Head of ESG Country Research at BMI, discusses the impact of compound climate disasters on the region now and in the future.

8:45 AM

Morning Brief

Dr. Greg Raymond, Senior Lecturer at the Australian National University discusses the reopened Thailand-Cambodia conflict and why the peace deal fell through.

9:00 AM

Opening Bell

(REPEAT) Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

People, Planet, Profit

Trung Ghi of Arthur D. Little Southeast Asia discusses Malaysia’s push to be a top data center hub while balancing growth and sustainability.

10:05 AM

Open For Business

Evon Chong and Aaron Bok, Co-Founders, IMAJEN

11:00 AM

Marketing Mojo

Sandeep Joseph, Co-Founder & CEO, Ampersand Advisory

12:00 PM

Enterprise Explores

Nurlin Mohd Salleh, Managing Director, Partner, and Head of BCG Malaysia

1:00 PM

The Breakfast Grille Repeat

Our flagship show, we feature both game-changers and groundbreakers in the hot seat.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

We speak to an experienced social worker from the Women’s Aid Organisation about her journey, the realities of supporting survivors, and the challenges faced by both victims and those who help them.

4:05 PM

Health & Living

What does a family medicine specialist do, and what training do physicians undergo? We explore on Humans of Healthcare.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Tuesday