BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  The Strategic Asia Marketing Alliance - Where Rivals And Partners Unite

The Strategic Asia Marketing Alliance - Where Rivals And Partners Unite

Chan Leong Teng, CEO, Skribble | Vary Yong, CEO, iFoundries

12-Nov-24 11:00

The Strategic Asia Marketing Alliance - Where Rivals And Partners Unite

In this episode, we explore the Strategic Asia Marketing Alliance (SAMA), an initiative that seeks to foster collaboration in an industry often marked by competition. SAMA connects agencies across the region, aiming to combine local expertise with regional reach to deliver marketing campaigns that resonate with diverse audiences while maintaining brand consistency.

Chan Leong Teng, Founding Member of SAMA and CEO of Skribble, and Vary Yong, CEO of iFoundries, one of SAMA’s key members share insights into the vision behind SAMA, how it facilitates resource sharing and cross-market collaboration, and its potential to set new standards for marketing across the APAC region.

Produced by: Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  markets,  managing,  international

Tags:  agency network,  Strategic Asia Marketing Alliance,  cross-market collaboration,  marketing,  samalaju, 


Latest Podcasts




Play / Pause

Listen now : Best of Enterprise: (REPEAT) Co-founders of WonderBrew, Joseph Poh (CEO) and Loke...

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Co-founders of WonderBrew, Joseph Poh (CEO) and Loke Boon Eng (COO) join us to share their story of transforming a hipster health drink into a mainstream Malaysian beverage.

12:00 PM

Just For Kicks

(REPEAT) The pundits gather around again to discuss English clubs' poor performances in Europe, as well as look ahead to match week 30 of the EPL!

1:00 PM

A Bit of Culture

(REPEAT) Kam and his two guests, Ahmad Yazid and Na'a Murad sit together to talk about life changing events, climbing Mount Everest and James Bond reboot.

2:00 PM

Ringgit & Sense

(REPEAT) Harvindar Singh, Managing Partner of Harvey & Associates talks about individual tax reliefs and tips for filing one's taxes.

2:30 PM

The Property Show

(REPEAT) Sebastian Beltran Cuevas of Verdant Solar explains the costs, savings, and risks of rooftop solar for homeowners.

3:00 PM

Best of The Bigger Picture

(REPEAT) Do you want to be strong or look swole? Do these two always go hand-in-hand? We dive into what building strength means and why it matters for everyone.

4:00 PM

Best of Evening Edition

(REPEAT) The Charm in Malaysia’s Old Flats

5:00 PM

BBC World Service

Tony Juniper, an environmentalist who has worn many hats over the course of his career, speaks to Professor Jim Al-Khalili about his enduring love for nature and hopes for the future.