When a viral kiss-cam moment sparked internet sleuthing and a full-blown PR storm, most companies would’ve gone quiet. Astronomer didn’t. They hired Gwyneth Paltrow, yes, that Gwyneth, as their temporary spokesperson and flipped the scandal into a spotlight.

Brandon Lee, Co-Founder of Pandan Social, joins us to break down how this moment of chaos became a masterclass in narrative hijacking. We talk about opportunistic storytelling, the fine line between cringe and clever, and how brands can ride the wave without getting wiped out.

Produced by: Carol Wong

Presented by: Richard Bradbury

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Categories:  Corporates,  controversies,  culture

Tags:  PR crisis management,  trendjacking,  narrative hijacking,  viral marketing,  brand storytelling,