AI is transforming the creative process, but it doesn’t always nail the brief. Elyssa Ng, Co-Founder and Creative Director at Kredence Creative Solutions joins us to explore what “almost-right” AI outputs reveal about human-led strategy. From spotting the difference between real audience engagement and surface-level aesthetics, to knowing when to trust taste over algorithms, we discuss how marketers and young creatives can embrace AI without losing human spark.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

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Categories:  Corporates,  technology,  managing

Tags:  martech,  creative process,  marketers,  AI-generated content,