Zero-party data (ZPD) is changing how businesses build trust and personalise experiences. Unlike third-party tracking, ZPD comes directly from consumers. Today, we explore its role in e-commerce, how brands can collect and use it effectively, the challenges involved, and its impact beyond online retail. Edward Au, Founder and CEO of Eber, joins us to discuss why ZPD is gaining traction and how companies can use it thoughtfully in a data-conscious world.

Produced by: Carol Wong

Presented by: Richard Bradbury

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Categories:  markets,  technology,  managing,  international

Tags:  zero-party data,  data privacy,  customer experience,  customer engagement,