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Podcast  >  Enterprise  >  Open For Business  >  100K Users & Counting: BrioHR’s $6.5M Growth Charge

100K Users & Counting: BrioHR’s $6.5M Growth Charge

Benjamin Croc, Co-Founder & CEO , BrioHR

04-Jun-25 10:00

100K Users & Counting: BrioHR’s $6.5M Growth Charge

With over 100,000 users across 1,000 companies, BrioHR is fast becoming a potential major HR tech player. But how does a Malaysian-based startup take on global giants like Deel and Employment Hero?

For Co-Founder and CEO Benjamin Croc, the answer lies in localisation, strong client relationships, and a relentless focus on usability and AI integration.

On Open For Business, Benjamin shares BrioHR’s journey from tackling onboarding pain points to building a full-stack HR platform, and how they plan to use their $6.5 million Series A funding to scale regionally, deepen their product, and double down on AI.

We discuss:

  • How BrioHR localizes HR tech for Southeast Asian needs

  • Using AI to improve claims, job descriptions, and engagement

  • Business model, margins, and pathway to profitability

  • Lessons from their fundraising journey and Series A process

  • Growth targets, Series B goals, and long-term exit plans

Produced by: Roshan Kanesan, Carol Wong

Presented by: Roshan Kanesan


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Categories:  marketsCorporatesmanagingtechnologythe workplace

Tags:  hr techsaasaiseries aSoutheast Asia startupsmade in malaysia





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