BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  14 Years of Wanderlust Around the World

14 Years of Wanderlust Around the World

Jenn Low, Founder and CEO, Wanderlust + Co

17-Apr-24 10:00

14 Years of Wanderlust Around the World

“Fashion retail is not a Silicon Valley story”.

Jenn’s Wanderlust + Co journey began back in 2010 in her apartment in Melbourne, powered by a WordPress website, self-made graphic designs, and about RM10,000 in startup money. Today her Wanderlust + Co products are present in nearly 30 countries, making over 70% of its revenue from foreign markets, and has been worn by the likes of Gigi Hadid, Kendall Jenner and Selena Gomez.

On this episode of Open For Business, we dive into the 14 year journey that Jenn Low has been on, from how she started the business to when it stopped being a side hustle and how she grew it into a 7-figure business.

Among other things, we also get into how influencer marketing played into the success of the business, how Instagram and later TikTok changed the game, why she didn’t raise any external funding, the brand’s push into physical retail, her ambitions ahead, and key lessons learnt along the way as an entrepreneur.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketsWomen in Businessmanagingentrepreneurs

Tags:  businessjewelleryonline businessentrepreneurship





Play / Pause

Listen now : Earth Matters: (REPEAT) A new deforestation alert has been raised in Sarawak,...

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Is “Whole Brain AI” a breakthrough or just branding? Prashant Kumar, founder of Entermind, shares his thoughts on the subject.

12:00 PM

Popcorn Culture

(REPEAT) This Deepavali week, we revisit Vetrimaaran's Vada Chennai, a once-overlooked Dhanush crime epic turned cult classic, and later on Take Two, we dive into the best revenge films and series.

1:00 PM

Cruise Control

(REPEAT) Daniel Fernandez, Managing Editor at dsf.my shares his thoughts on what was announced for the automotive industry in Budget 2026.

2:00 PM

Matt-Splained

(REPEAT) Rich and Matt, card carrying members of the Gen X Greying Massive, reflects on their generation and relationship with tech.

3:00 PM

Earth Matters

(REPEAT) A new deforestation alert has been raised in Sarawak, this time around the Bakun Reservoir. We find out what this means for Sarawak’s forests from Fiona McAlpine, Communications and Project Manager at The Borneo Project.

4:00 PM

Bar None

(REPEAT) Ajitpal Singh, Sports Editor from the New Straits Times, joins the show to share his thoughts on the allocation made for sports in Budget 2026.

5:00 PM

BBC World Service

This episode of The Conversation features two ladies that are giving cash to pregnant women and new mothers.