14 Years of Wanderlust Around the World

Jenn Low, Founder and CEO, Wanderlust + Co

17-Apr-24 10:00

Pause
Embed

“Fashion retail is not a Silicon Valley story”.

Jenn’s Wanderlust + Co journey began back in 2010 in her apartment in Melbourne, powered by a WordPress website, self-made graphic designs, and about RM10,000 in startup money. Today her Wanderlust + Co products are present in nearly 30 countries, making over 70% of its revenue from foreign markets, and has been worn by the likes of Gigi Hadid, Kendall Jenner and Selena Gomez.

On this episode of Open For Business, we dive into the 14 year journey that Jenn Low has been on, from how she started the business to when it stopped being a side hustle and how she grew it into a 7-figure business.

Among other things, we also get into how influencer marketing played into the success of the business, how Instagram and later TikTok changed the game, why she didn’t raise any external funding, the brand’s push into physical retail, her ambitions ahead, and key lessons learnt along the way as an entrepreneur.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, Women in Business, managing, entrepreneurs

Tags: business, jewellery, online business, entrepreneurship,

Today’s Shows

6:00 AM

The 6AM Stretch

7:00 AM

Market Watch

Peter Lim of Trident Analytics | Dovish or hawkish? Over or underweight? Bull or Bear? We speak to local and foreign analysts to find out how the different asset classes and markets react to the latest news, results and even geopolitical events.

7:15 AM

Morning Brief

A recap of global and local headlines in today's papers and portals.

7:30 AM

Morning Brief

Yip Kah Ming of AHAM Capital | There were expectations at the beginning of the year that China’s economy would come roaring back but that has not been the case. The structural issues like the sluggish property sector, weak consumer sentiment and demand continue to weigh down on the economy albeit growth for the world’s second largest economy is likely to hit the official target of 5% GDP. However, what is the outlook for 2025 and what is the investment strategy to adopt? Yip Kah Ming, Assistant Portfolio Manager, AHAM Capital tells us.

7:45 AM

Top Story

Amin Ashaari of SoyaCincau | Data from the Malaysian Road Transport Department shows that registrations for electric vehicles surged by nearly 90% to around 19,200 cars in the first eleven months of this year. As part of Malaysia’s efforts to achieve net zero emissions by 2050, the government has set multiple targets for the adoption of EVs and implemented various tax exemptions to help meet these goals. So, how far have we progressed in encouraging the use of electric cars, and where can we improve? For more discussion on this, we’ll speak with Amin Ashaari, CEO and Co-Founder of SoyaCincau.com.

8:00 AM

The Breakfast Grille

Best of the Breakfast Grille - Media & Entertainment | The global media and entertainment industry is undergoing structural changes impacting traditional business models. How are industry players adapting to the evolving conditions? We revisit conversations with media & entertainment majors on how they're navigating the challenging landscape.

8:30 AM

Morning Brief

Dr Syaza Shukri of International Islamic University of Malaysia | We will take a look at Malaysia's political landscape in 2024, where Prime Minister Datuk Seri Anwar Ibrahim's Unity Government has faced internal divisions and public discontent, particularly over economic policies and the Datuk Seri Najib Razak pardon. Meanwhile, the opposition has also been grappling with its own struggles, including a legal dispute over MP defections. What can we expect for both sides in 2025? We’ll discuss this with Dr Syaza Shukri, Associate Professor, International Islamic University of Malaysia.

8:45 AM

Morning Brief

(REPEAT) Amin Ashaari of SoyaCincau | Data from the Malaysian Road Transport Department shows that registrations for electric vehicles surged by nearly 90% to around 19,200 cars in the first eleven months of this year. As part of Malaysia’s efforts to achieve net zero emissions by 2050, the government has set multiple targets for the adoption of EVs and implemented various tax exemptions to help meet these goals. So, how far have we progressed in encouraging the use of electric cars, and where can we improve? For more discussion on this, we’ll speak with Amin Ashaari, CEO and Co-Founder of SoyaCincau.com.

9:00 AM

Opening Bell

(REPEAT) Peter Lim of Trident Analytics | Dovish or hawkish? Over or underweight? Bull or Bear? We speak to local and foreign analysts to find out how the different asset classes and markets react to the latest news, results and even geopolitical events.

9:15 AM

Opening Bell

(REPEAT) Yip Kah Ming of AHAM Capital | There were expectations at the beginning of the year that China’s economy would come roaring back but that has not been the case. The structural issues like the sluggish property sector, weak consumer sentiment and demand continue to weigh down on the economy albeit growth for the world’s second largest economy is likely to hit the official target of 5% GDP. However, what is the outlook for 2025 and what is the investment strategy to adopt? Yip Kah Ming, Assistant Portfolio Manager, AHAM Capital tells us.

9:35 AM

People, Planet, Profit

Environment, social and governance (ESG) principles are non-negotiable for business continuity and success. How can businesses thrive while also making an impact? We cover the latest news and views in the ESG space.

10:05 AM

Open For Business

(REPEAT) Andy Chaw, Founder, Trendz360

11:00 AM

Marketing Mojo

(REPEAT) Crystalbelle Lau, Deputy Managing Director, VoxEureka | Dashwini Ravi, General Manager, Vertixal

12:00 PM

Enterprise Explores

(REPEAT) Professor Bruno Verdini, Executive Director of the MIT-Harvard Mexico Negotiation Programme, Massachusetts Institute of Technology

1:00 PM

The Breakfast Grille

(Repeat) Best of the Breakfast Grille - Media & Entertainment: The global media and entertainment industry is undergoing structural changes impacting traditional business models. How are industry players adapting to the evolving conditions? We revisit conversations with media & entertainment majors on how they're navigating the challenging landscape.

2:05 PM

Discovery Hour

Lagu-Lagu Dulu-Dulu: The Divas of Dulu-Dulu; Sean Ghazi & Ida Mariana

3:05 PM

Beyond the Ballot Box

(REPEAT) Vijay Prashad: How Does Imperialism Work Exactly?; Vijay Prashad, Director, Tricontinental: Institute For Social Research

4:05 PM

Health & Living

(REPEAT) What Women Living with HIV Go Through; Dr Anjanna Kukreja, Infectious Diseases Physician, University Malaya Medical Centre

5:00 PM

Top 5 at 5

(REPEAT)

6:00 PM

Talkback

Tuesday (REPEAT) Do Criminals Deserve a Second Chance?

8:00 PM

Bar None

PROGRAMMES