Being SME-First: How HitPay Scaled to $1B Volumes

Aditya Haripurkar, CEO & Co-Founder, HitPay

17-Dec-25 10:00

Being SME-First: How HitPay Scaled to $1B Volumes

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The Southeast Asian payments landscape is a fierce battleground, crowded with global giants like Stripe and Adyen, regional heavyweights, and local gateways. Yet, HitPay has carved out a lucrative niche, processing over $1 billion annually for more than 10,000 businesses across the region.

CEO Aditya Haripurkar joins us to explain why the region needed an "SMB-first" payments player. He details HitPay’s journey from e-wallet and a Venmo parallel to securing a $16 million Series A led by Tiger Global, driven by a 100% compound annual growth rate.

We discuss:

The Boom: How HitPay went from processing $100k to $20 million monthly in under two years.
Differentiation: Why focusing on "omni-channel" and local payment methods beats the enterprise-first approach.
The Business Model: Why HitPay gives away POS software and website builders for free.
Capital Efficiency: processing $1 billion annually with a team of just 36 employees.

Future Trends: Why HitPay is integrating stablecoin payments for Singaporean merchants.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

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Categories: technology, economy, entrepreneurs, SME

Tags: SME strategy, fintech, payments, Southeast Asia Tech, startup growth, venture capital,

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