What started with just RM1,000 and a stroke of luck during the pandemic has grown into a RM500,000-a-year fitness business. But for Movement Dynamics, the journey is about more than just personal training; it's about building a brand that people aspire to be a part of through content, events, and corporate wellness.

Founder Kevin Khaandor joins us to share his five-year journey of evolving his business from a traditional personal training studio to a comprehensive fitness brand. He discusses the strategic pivot to the more profitable B2B corporate wellness and events, and his long-term vision to build a content-driven brand with a future fitness app.

We discuss:

• The five-year journey from a RM1k investment to a RM500k business.

• Why they expanded from B2C personal training to high-margin B2B corporate wellness and events.

• The strategy of using "satellite gyms" to scale in an asset-light way.

• How they use content as a key driver for business growth.

• The long-term vision to build a fitness brand people aspire to join.

Produced by: Roshan Kanesan, Kishan Sivaswamy

Presented by: Roshan Kanesan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Corporates,  wellness,  entrepreneurs,  SME

Tags:  fitness business,  corporate wellness,  brand building,  content marketing,  entrepreneurship,