Malaysia’s property market is crowded, competitive, and increasingly shaped by branding that goes far beyond logos and brochures. In this episode, we speak with Evon Chong and Aaron Bok, Co-Founders of IMAJEN, a property-focused branding consultancy that specialises in curating desire for places through storytelling, identity and experience design. We explore how the founders came together, how they built a profitable premium agency from the ground up, the operational challenges behind scaling a taste-led business, and their ambitions to grow IMAJEN into a regional creative force.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

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Categories:  Corporates,  entrepreneurs,  SME

Tags:  property branding,  place branding strategy,  real estate branding,  premium property marketing,  experiential brand design,