Branding Places, Not Just Projects: Inside IMAJEN’s Strategy

Evon Chong, Co-Founder, IMAJEN | Aaron Bok, Co-Founder, IMAJEN

09-Dec-25 10:00

Branding Places, Not Just Projects: Inside IMAJEN’s Strategy

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Malaysia’s property market is crowded, competitive, and increasingly shaped by branding that goes far beyond logos and brochures. In this episode, we speak with Evon Chong and Aaron Bok, Co-Founders of IMAJEN, a property-focused branding consultancy that specialises in curating desire for places through storytelling, identity and experience design. We explore how the founders came together, how they built a profitable premium agency from the ground up, the operational challenges behind scaling a taste-led business, and their ambitions to grow IMAJEN into a regional creative force.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

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Categories: Corporates, entrepreneurs, SME

Tags: property branding, place branding strategy, real estate branding, premium property marketing, experiential brand design,

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