BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Built in Malaysia to Beat Mailchimp? Meet Enginemailer

Built in Malaysia to Beat Mailchimp? Meet Enginemailer

Jeffri Shahul Hamid, Founder and Fleet Commander, Enginemailer

22-May-25 10:00

Built in Malaysia to Beat Mailchimp? Meet Enginemailer

What began as an internal tool has grown into a Malaysian-built challenger to Mailchimp. But in a crowded global market, how does Enginemailer really stand out?

According to Fleet Commander Jeffri Shahul Hamid, it starts with unlimited subscribers, a pay-as-you-use model, and tools for both marketing and transactional emails. That’s how his team quietly built a platform now powering half a billion emails a month across 140+ countries.

In this episode, we explore:

  • The 22-year journey from digital and tech agency to SaaS scale-up

  • How Enginemailer gained global traction through AppSumo

  • Why building product before promotion paid off

  • The engine behind their ultra-low churn and organic growth

  • How AI powers their automation, spam filtering, and more

  • What it takes to scale profitably on hyperscalers like Azure

Whether you’re building a SaaS, scaling an SME, or tired of paying more as your subscriber list grows — this is a masterclass in product-led growth. Made in Malaysia.

Produced by: Roshan Kanesan, Carol Wong

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketsCorporateseconomytechnologyentrepreneurs

Tags:  saasemail marketingentrepreneurshipaimade in malaysia





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Ethan Wong and Esther Erin, Co-Founders of Dododots, on turning personal skincare struggles into a fast-growing, 9-figure business.

12:00 PM

BBC World Service

(REPEAT) This week on Science in Action, scientists may have found a hidden star next to Betelgeuse, while others are working on new ways to fight malaria and studying how gut bacteria can affect your brain and hunger.

1:00 PM

A Bit of Culture

(REPEAT) Kam Raslan, Marion D'Cruz and Ong Kar Jin get together to talk about regionalism, Malaysian diaspora across the globe and what it means to hope.

2:00 PM

Ringgit & Sense

(REPEAT) Chee Minh, a freelance photographer and personal trainer talks about full-time gig work.

2:30 PM

The Property Show

(REPEAT) Keith Ooi of Knight Frank Malaysia discusses the key trends shaping Malaysia's property sector the first half of FY2025.

3:00 PM

Best of The Bigger Picture

(REPEAT) Staying clean, one day at a time? Narcotics Anonymous Malaysia is here to help drug addicts with that.

4:00 PM

Best of Evening Edition

(REPEAT) We speak to a cave explorer about the geology, culture and biodiversity of Malaysia’s many cave systems.

5:00 PM

BBC World Service

This episode of People Fixing The World looks at some of the benefits of seaweed to mankind.