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Built in Malaysia to Beat Mailchimp? Meet Enginemailer

Jeffri Shahul Hamid, Founder and Fleet Commander, Enginemailer

22-May-25 10:00

Built in Malaysia to Beat Mailchimp? Meet Enginemailer

What began as an internal tool has grown into a Malaysian-built challenger to Mailchimp. But in a crowded global market, how does Enginemailer really stand out?

According to Fleet Commander Jeffri Shahul Hamid, it starts with unlimited subscribers, a pay-as-you-use model, and tools for both marketing and transactional emails. That’s how his team quietly built a platform now powering half a billion emails a month across 140+ countries.

In this episode, we explore:

  • The 22-year journey from digital and tech agency to SaaS scale-up

  • How Enginemailer gained global traction through AppSumo

  • Why building product before promotion paid off

  • The engine behind their ultra-low churn and organic growth

  • How AI powers their automation, spam filtering, and more

  • What it takes to scale profitably on hyperscalers like Azure

Whether you’re building a SaaS, scaling an SME, or tired of paying more as your subscriber list grows — this is a masterclass in product-led growth. Made in Malaysia.

Produced by: Roshan Kanesan, Carol Wong

Presented by: Roshan Kanesan


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Categories:  marketsCorporateseconomytechnologyentrepreneurs

Tags:  saasemail marketingentrepreneurshipaimade in malaysia





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