Can Coaching Go Digital? Backed By $350M, CoachHub Says Yes

Matti Niebelschütz, Founder & CEO, CoachHub

21-Apr-25 10:00

Can Coaching Go Digital? Backed By $350M, CoachHub Says Yes

Pause
Embed

CoachHub has raised $350 million to build a global digital coaching platform, but can coaching really scale like software?

Matti Niebelschütz, Founder and CEO of CoachHub, unpacks how the Berlin-based startup transformed coaching into a scalable, tech-powered solution serving 1,000+ enterprise clients and backed by a network of 3,500+ coaches across 90 countries.

We explore CoachHub’s journey from a scrappy WordPress MVP to a $231M revenue business, its transition to profitability in Q4 2024, and its strategy to stay competitive in a tighter capital environment. Matti shares insights into CoachHub’s enterprise sales engine, rigorous coach vetting (with a 3% acceptance rate), AI-powered coaching with “AIMY,” and the company’s land-and-expand model driving global growth.

He also discusses their expansion across Asia, use of debt financing for AI and product development, and what the path to IPO—or continued private growth—might look like.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: technology, markets, personal development

Tags: coaching, hr tech, startups, saas, ai,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Nur Azre Abdul Aziz, Director of Strategic Partnerships at TikTok Shop Malaysia joins us to explore some of the real challenges of scaling an e-commerce platform.

12:00 PM

Popcorn Culture

(REPEAT) Reviews of the live action version of How to Train Your Dragon and Pixar's Elio, followed by a discussion on children's films you still love as an adult.

1:00 PM

Cruise Control

(REPEAT) We discuss whether the larger Malaysian population will be able to eventually afford EVs, and whether something will be done to address this.

2:00 PM

Matt-Splained

(REPEAT) Richard and Matt ponder about lessons Gen Z can learn in the midlife career meltdowns of the slacker generation.

3:00 PM

Earth Matters

(REPEAT) A historic moment for gibbon conservation in Malaysia: The first North Bornean Gibbon, Nabalu, was born in a Sabah rehabilitation center. Mariani Ramli, president and founder of the Gibbon Conservation Society, joins us to discuss the years of work behind this achievement.

4:00 PM

Bar None

(REPEAT) Former national tennis player Adam Jaya looks back at his career and shares the challenges that professional tennis athletes face.

5:00 PM

BBC World Service

This episode of The Conversation speaks to two women who are involved in the glassmaking industry.

PROGRAMMES