Can Coaching Go Digital? Backed By $350M, CoachHub Says Yes

Matti Niebelschütz, Founder & CEO, CoachHub

21-Apr-25 10:00

Can Coaching Go Digital? Backed By $350M, CoachHub Says Yes

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CoachHub has raised $350 million to build a global digital coaching platform, but can coaching really scale like software?

Matti Niebelschütz, Founder and CEO of CoachHub, unpacks how the Berlin-based startup transformed coaching into a scalable, tech-powered solution serving 1,000+ enterprise clients and backed by a network of 3,500+ coaches across 90 countries.

We explore CoachHub’s journey from a scrappy WordPress MVP to a $231M revenue business, its transition to profitability in Q4 2024, and its strategy to stay competitive in a tighter capital environment. Matti shares insights into CoachHub’s enterprise sales engine, rigorous coach vetting (with a 3% acceptance rate), AI-powered coaching with “AIMY,” and the company’s land-and-expand model driving global growth.

He also discusses their expansion across Asia, use of debt financing for AI and product development, and what the path to IPO—or continued private growth—might look like.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

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Categories: technology, markets, personal development

Tags: coaching, hr tech, startups, saas, ai,

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