Digitising Malaysia’s Pet Care Ecosystem

Afifah Basir, Co-founder and CEO, Petotum

03-Feb-23 10:00

Digitising Malaysia’s Pet Care Ecosystem

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Many Malaysians own pets and are always on the lookout to provide the best service and care for their ‘fur babies’. Petotum is looking to revolutionise the pet care ecosystem by using technology to connect both pet owners and pet businesses on a single integrated platform. We speak to Afifah Basir, Co-founder and CEO of Petotum to hear about her unique platform and motivations behind starting a pet community ecosystem.

Photo Credit : Shutterstock New Africa

Produced by: Freda Liu

Presented by: Freda Liu

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Categories: markets, technology, economy, Corporates, managing, SME, entrepreneurs

Tags: pet community ecosystem, revolutionise, pets, pet care, platform,

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