BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  E-Commerce Success: The PTT Outdoor Blueprint

E-Commerce Success: The PTT Outdoor Blueprint

Mike Chu, Co-Founder, PTT Outdoor | Jason Khoo, Co-Founder, PTT Outdoor

03-May-24 10:00

E-Commerce Success: The PTT Outdoor Blueprint

Back in 2016, the e-commerce scene was just beginning to harness the full potential of online and mobile commerce, and social media marketing. Online shopping was popular but still competing with brick-and-mortar preferences in many markets, unlike the widespread adoption that we see right now.

PTT Outdoor boldly ventured where few dared. Embracing the World Wide Web as its sole marketplace, PTT Outdoor set out with a backpack full of ambition and a trail map drawn in digital ink. Today, this adventurous spirit has carved a niche for the company as a pioneer in the e-commerce landscape, selling outdoor gear to a community of enthusiasts who were just a click away from gearing up for their next big adventure.

On the Open For Business show today, we speak with Mike Chu and Jason Khoo, Co-Founders of PTT Outdoor, an outdoor camping and hiking equipment company about establishing and sustaining a successful e-commerce business. 

The duo will share insights on what works and what doesn’t when moving your business online, including the importance of adapting to new platforms like TikTok live and targeting specific audiences. They will also be highlighting their journey of maintaining a purely online business, and making strategic decisions in a constantly evolving digital landscape.

Produced by: Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketstravelentrepreneurs

Tags:  outdoor gearonline businesse-commerce





Play / Pause

Listen now : Cruise Control: Daniel Fernandez, Managing Editor, dsf.my

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Brian Arcese of Foord Asset Management | Dovish or hawkish? Over or underweight? Bull or Bear? We speak to local and foreign analysts to find out how the different asset classes and markets react to the latest news, results and even geopolitical events.

7:15 AM

Morning Brief

A recap of global and local headlines in today's papers and portals.

7:30 AM

Morning Brief

More news coming out of the United States, as over the weekend, the United States Agency for International Development (USAID) reportedly came in the crosshairs of the White House. Apparently, officials working for Elon Musk were denied access to secure financial data at USAID headquarters, leading to talk of the agency being dismantled on Monday. Providing some clarity on this matter is Grace Stanhope, Research Associate in the Lowy Institute's Indo-Pacific Development Centre.

7:45 AM

Morning Brief

The government is set to implement a mandatory 2% EPF contribution for foreign workers, instead of the initially proposed 12%. However, the increase in the minimum wage to RM1,700 and potential electricity tariff hikes might impact businesses. To gain industry views, we speak with Datuk William Ng, National President of Small and Medium Enterprises Association Malaysia (SAMENTA).

8:00 AM

The Breakfast Grille

In 2024, Malaysia's property market saw an uptick in transactions and values across all sectors, driven by positive sentiment and increasing investor confidence. We speak to Jamie Tan, Managing Director, JLL, and Keith Ooi, Group Managing Director at Knight Frank Malaysia, on the outlook for 2025 and how you make money. HUAT ah

8:30 AM

Morning Brief

President Donald Trump has signed an executive order to set up a US sovereign wealth fund within the next year. What could this look like and does the US need one? We discuss what makes an effective sovereign wealth fund with Dr. Elsa Satkunasingam of the Asia School of Business.

8:45 AM

Morning Brief

We look into local and international news that matters to the public — highlighting the issue or event that sparks the most conversations and debates.

9:00 AM

Opening Bell

(REPEAT) Brian Arcese of Foord Asset Management | An update on local and international capital markets, including a look at how Bursa Malaysia begins the trading day. We speak with local and foreign analysts to find out how different asset classes and markets react to the latest news, results, and geopolitical events.

9:15 AM

Opening Bell

One winner of late from the executive orders on tariffs by President Donald Trump has been the glove sector. We check in with Oong Chun Sung, Equity Research Analyst, RHB Investment Bank as to whether the outlook is really positive, has all the good news been priced in and what listed companies stand to benefit.

9:35 AM

The Property Show

In early January 2025, Nik Nazmi Nik Ahmad, our Minister of Natural Resources and Environmental Sustainability, announced that the government is considering proposals to implement a full ban on asbestos. To delve deeper into the extent of asbestos use in Malaysia’s construction industry, as well as explore safer and more sustainable alternatives, our producer, Natalie Tan will be speaking with Dr. Keith Tan, Associate Professor at the School of Architecture, Building & Design in the Faculty of Innovation & Technology at Taylor’s University.

10:05 AM

Open For Business

Leading Robotics Innovation: The Vepro Group Story; Chu Chee Seng, CEO and Director, Vepro Group

11:00 AM

The Workplace

Future-Proofing Malaysia’s Workforce; Thomas Mathew, Group Chief Executive Officer, TalentCorp

12:00 PM

Enterprise Explores

Azwan Baharuddin, Country Managing Director, Malaysia, Accenture

1:00 PM

The Breakfast Grille Repeat

In 2024, Malaysia's property market saw an uptick in transactions and values across all sectors, driven by positive sentiment and increasing investor confidence. We speak to Jamie Tan, Managing Director, JLL, and Keith Ooi, Group Managing Director at Knight Frank Malaysia, on the outlook for 2025 and how you make money. HUAT ah

2:05 PM

Discovery Hour

Mambo Cha-Cha, Sean Ghazi & Ida Mariana, We take a trip down memory lane back to the dancehalls of Malaya and Singapore with a selection of regional mambo & cha-cha sounds!

3:05 PM

Earth Matters

Irene Chooi, Education Programme Manager, Zero Waste Malaysia

4:05 PM

Health & Living

UMMC’s Increased Charges - What and Why, Prof Dr Nazirah Hasnan, Director, Universiti Malaya Medical Centre

5:00 PM

Top 5 at 5

6:00 PM

Good Things

Program Anak Kita: Fixing Education, One Child at a Time; Dr. Rusmini Binti Ku Ahmad, Deputy Director-General of Education Malaysia (Policy and Curriculum Sector), MOE & Siti Kamariah Binti Ahmad Subki, Pemegang Amanah dan Pengarah Urusan, Yayasan Hasanah

7:00 PM

Made in Malaysia

The History of Datuk Gong; TBC

8:00 PM

Cruise Control

Daniel Fernandez, Managing Editor, dsf.my

9:00 PM

The Pulse