Failing Forward: Customer Acquisition & Retention

Zeehan Zahari, Copper | Renuka Sena, Proficeo

11-Nov-19 10:00

Failing Forward: Customer Acquisition & Retention

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Zeehan and her Michelin Star trained chef husband Chai had on paper, all the right ingredients for a successful restaurant. However, the perennial issue of Location, Location, Location was a thorn that needed to be overcome. What do you do to acquire customers when you are not visible to ground traffic? We discuss this and Customer Retention on this episode of Failing Forward.

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Produced by: Audrey Raj

Presented by: Audrey Raj

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Tags: entrepreneurship, failures, mistakes, CLTV, metrics

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