Finding The Right Influencer With Modello

Same Tham, co-founder and CEO of talent platform Modello

23-Nov-20 10:00

Finding The Right Influencer With Modello

Pause
Embed

In the era of Instagram, YouTube, and TikTok, influencers have become one of the most aspirational jobs. In a 2019 report by research firm Morning Consult, 86% of Gen Z and millennials surveyed would post sponsored content for money, and 54% would become an influencer given the opportunity. But how do new talents make themselves open to these opportunities, and how do brands find the right people to represent them? Same Tham, co-founder and CEO of talent platform Modello, discusses this and more.

Produced by: Christine Wong

Presented by: Christine Wong

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: Personal Finance, Investments, Financial Literacy, Young Finance, Personal Development, Entrepreneurship

Tags: social media, influencers, KOLs, marketing strategy,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Niklas Frassa, CEO and Co-Founder of Limitless Technology gets into how they scaled brands like Flower Chimp, LVLY, and CakeRush through SEO, smart M&A, and shared infrastructure, turning flowers, cakes, and gifts into an e-commerce powerhouse.

12:00 PM

Just For Kicks

(REPEAT) It’s one for the ages! That’s the consensus shared by the pundits as they review the midweek European matches on Just For Kicks!

1:00 PM

A Bit of Culture

(REPEAT) Kam, Zan and Matt talk about censorship, cavalry and the right to be forgotten movement on A Bit of Culture.

2:00 PM

Ringgit & Sense

(REPEAT) Ringgit & Sense talks about insurance coverage, and how victims of the Putra Heights explosion can seek recourse.

2:30 PM

The Property Show

(REPEAT) The Property Show talks about the best way to protect our homes from fires.

3:00 PM

Best of The Bigger Picture

(REPEAT) What does mental health stigma look like today? Hasbeemasputra Abu Bakar, Community Engagement & Lived Experience Advocate, from SIUMAN and Shaleen Chrisanne, a clinical psychologist share their thoughts on the topic.

4:00 PM

Best of Evening Edition

(REPEAT) Honorary Professor Dr Tan Sooi Beng shares her life’s work, what inspires her and why the arts matter more than ever.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.

PROGRAMMES