BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Finding The Right Influencer With Modello

Finding The Right Influencer With Modello

Same Tham, co-founder and CEO of talent platform Modello

23-Nov-20 10:00

Finding The Right Influencer With Modello

In the era of Instagram, YouTube, and TikTok, influencers have become one of the most aspirational jobs. In a 2019 report by research firm Morning Consult, 86% of Gen Z and millennials surveyed would post sponsored content for money, and 54% would become an influencer given the opportunity. But how do new talents make themselves open to these opportunities, and how do brands find the right people to represent them? Same Tham, co-founder and CEO of talent platform Modello, discusses this and more.

Produced by: Christine Wong

Presented by: Christine Wong


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Personal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrepreneurship

Tags:  social mediainfluencersKOLsmarketing strategy





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Dr Sonia Mycak, Research Fellow, ANU Centre for European Studies discusses the Ukraine-Russia peace plan.

7:45 AM

Morning Brief

Pankaj Kumar, Managing Director of Datametrics Research & Information Centre, talks about the SC’s proposed overhaul of Malaysia’s Main and ACE Market listing rules.

8:00 AM

The Breakfast Grille

Our flagship show, we feature both game-changers and groundbreakers in the hot seat.

8:30 AM

Morning Brief

Dr. Renard Siew, Climate Change and Sustainability Expert discusses the outcomes of COP30.

8:45 AM

Morning Brief

Dato’ Dr. Ahmad Faizal Mohd Perdaus, President of Mercy Malaysia, talks to us about the ongoing flooding throughout Malaysia.

9:00 AM

Opening Bell

(REPEAT) Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

People, Planet, Profit

Kevin Lee, CGS International’s Group Head of Sustainability discusses the benefits, challenges, and potential of nuclear energy in Malaysia.

10:05 AM

Open For Business

Koh Peng Chye, Founder, Teh Tarik Nation [Repeat]

11:00 AM

Marketing Mojo

Kiron Kesav, Chief Strategy Officer, PHD APAC, OMG Malaysia [Repeat]

12:00 PM

Enterprise Explores

Mike Way, Head Coach, Harvard University’s Squash Programme, and Bharati Suresh Chand, Founder, Global Edge Pharma & Global Edge Consultancy

1:00 PM

The Breakfast Grille Repeat

Our flagship show, we feature both game-changers and groundbreakers in the hot seat.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

With the 2025 Sabah state elections just around the corner, Tindak Malaysia shares insights drawn from decades of electoral patterns and constituency shifts.

4:05 PM

Health & Living

From holding racquets to lifting weights, we explore how exercise can lead to hand and wrist injuries and what can be done to prevent them.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Tuesday

What would make you leave the country, and what would bring you back?