Powering Through The Pandemic: The Future of ‘Big Bad Wolf’

Andrew Yap, Co-Founder of BookXcess

12-May-20 11:00

Powering Through The Pandemic: The Future of ‘Big Bad Wolf’

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BookXcess is known for 3 things - discounted books, signature outlets, and its annual Big Bad Wolf massive book sale. In fact, it’s the largest book sale in the world. But with COVID-19 throwing everyone a curveball, companies like BookXcess need to figure out how to navigate this new world in which social distancing is the norm. We speak to Andrew Yap, co-founder of BookXcess, about aggressive marketing strategies, going online, and the idea that the pandemic may have forced them to grow into a stronger company.

Produced by: Arvindh Yuvaraj

Presented by: Arvindh Yuvaraj

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Categories: Education, Technology, Tech, Personal Finance, Investments, Financial Literacy, Young Finance, Personal Development, Entrepreneurship

Tags: covid-19, coronavirus, CMCO, conditional movement control order, disruption, books, online,

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