Capitalising The Rise Of Technology

Nigel Gwilliam, Institute of Practitioners of Advertising | Khairudin Rahim, 4As Malaysia

28-Nov-17 10:00

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How will emerging technology such as Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR) reshape the next generation of marketing communications? Can developments in new technology ever replace human creativity? How can companies incorporate the use of these new tech into their business strategies? We speak to Nigel Gwilliam and Khairudin Rahim about the advertising and marcom race to capitalise on the rise of technology.

Produced by: Majidah Hashim

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Tags: Enterprise, technology, IPA, 4As, artificial intelligence, AI, virtual reality, VR, augmented reality, AR, marketing, communications, marcom, advertising, creativity

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