South Korean car sharing service Socar is making its first overseas expansion by allowing Malaysian users to book or rent a car for hours, days, or maybe even a week… all via the SOCAR app. We speak to Leon Foong, CEO of SOCAR Malaysia, about the market for car-sharing as opposed to ride-hailing, the promise of the Malaysian market, as well as the challenges SOCAR has faced so far.

Produced by: Freda Liu

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Tags:  enterprise,  socar,  car sharing service,  South korean,  SOCAR app,  car-sharing,  ride-hailing,  Leon Foong,  car rental,  uber,  grab,  car app