'The Best Marketing Case Study Ever'

David Meerman Scott

09-May-17 10:00

Angeline Teh managed to sit down with marketing guru David Meerman Scott who followed the US Presidential Election for 18 months. He explains the very different methods in which the candidates communicated with their potential voters, how he managed to get a selfie with Hillary Clinton and how, according to him, the campaign was the ‘best marketing case study ever’.

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Categories:

Tags: Enterprise, US Presidential Election, Marketing, Donald Trump, Hillary Clinton

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Dr. Paul Watters, CEO of Cyberstronomy and Honorary Professor at Macquarie University, Sydney talks about the impact of illegal streaming websites on cybersecurity.

12:00 PM

Popcorn Culture

(REPEAT) We review One Battle After Another, Leonardo DiCaprio’s first collaboration with acclaimed director, Paul Thomas Anderson - and discuss your favourite of Leo's performances.

1:00 PM

Cruise Control

(REPEAT) How does the Zeekr 009 Executive fair against its competitors? Daniel shares his thoughts.

2:00 PM

Matt-Splained

(REPEAT) As workplace horror sweeps the Emmy’s, Rich and Matt wonder if it’s time to fortify that cubicle or resist return to work mandates with your life.

3:00 PM

Earth Matters

(REPEAT) Tourism shapes not just where we travel, but also our economy, communities, and natural heritage. We speak with the co-founders of Sustainable Tourism Malaysia about their journey, lessons after three years, and hopes for the future of tourism here at home.

4:00 PM

Bar None

(REPEAT) We look at the world of skateboarding from a competitive angle and how much it has grown here in the country.

5:00 PM

BBC World Service

The Life Scientific speaks to Jacqueline McKinley, a Principal Osteoarchaeologist with Wessex Archaeology.

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