Earn money while you shop. It’s one of those magical promises and offers that you sometimes come across while browsing online, which seem almost too good to be true. But although it may not be a familiar concept here in Malaysia, cashback websites are well established in North America and Europe, and are used by consumers as a way to shop smartly. Joel Leong thought it was about time that South East Asia started enjoying the same benefits so he co-founded Shopback, a Singaporean based company that offers cashback rewards for shopping at our favourite online retailers like Zalora and Group On.

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Tags:  shopback,  joel leong,  onlineshopping