How do you make complex STEM subjects like robotics and coding engaging for students, especially those in underserved communities who feel left behind by technology? Malaysian edtech startup GoTechUp believes the answer is gamification, turning learning into a series of captivating missions and simulations.

Ainaa Rosli, CEO and Co-Founder of GoTechUp, joins us to share their journey from a single simulator to building an aggregator platform for gamified learning. She discusses their unique strategy of co-creating content with educators, their focus on making STEM a tool within other subjects, and how they track student progression with data to ensure learning is effective, not just fun.

We discuss:

• The mission to become the "Netflix for gamified education."

• Their strategy of co-creating educational games directly with teachers.

• How gamification and data can track student progression.

• The focus on reaching underserved communities with engaging tech tools.

• Their pre-seed fundraising journey and plans for scaling.

Produced by: Kishan Sivaswamy

Presented by: Roshan Kanesan

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Categories:  markets,  technology,  Women in Business,  education,  entrepreneurs,  SME

Tags:  edtech,  gamification,  stem education,  social impact,  startups,