BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Grobrix, A Hobby That Snowballed: Why This Founder Left Finance for Farming

Grobrix, A Hobby That Snowballed: Why This Founder Left Finance for Farming

Mathew Howe, CEO and Founder, Grobrix

15-Jul-24 10:00

Grobrix, A Hobby That Snowballed: Why This Founder Left Finance for Farming

With their patented modular edible hydroponic green walls, Grobrix is on a mission to reconnect urban communities with the source of their food, promoting healthier and more sustainable lifestyles.

Started between 2019 and 2021, Grobrix has built a presence in more than 70 commercial locations across Singapore and Kuala Lumpur, with ambitious plans to triple its urban farming footprint in 2024. They are building on their current success in Singapore and Malaysia while expanding into North America through their recently announced partnership with Green City Growers. In just two years, Grobrix has reportedly grown quarterly revenue by over 500%, driven by the company’s transition from a business-to-consumer service to a business-to-business model.

From the trading floor to green walls, Mathew joins us today to explore Grobrix’s journey, including their subscription-based Farming as a Service model, the strategic move to B2B, their expansion into the North American market, and the exciting developments with Grobrix 2.0. Join us as we delve into all this and much more.

Image Credit: Grobrix

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketstechnologyeconomymanaging

Tags:  farming-as-a-servicefarminghydroponicsvertical farmingurban farmingagritechsustainable agriculture





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Can sports ethics build stronger, more ethical companies? We speak with Paresh Subramaniyam, Founder and CEO of Engage Life, to explore how the timeless values of sports—like fair play, resilience, and discipline—can change today’s workplace culture.

12:00 PM

Popcorn Culture

(REPEAT) We review Keluang Man and look at some of our favourite characters from our childhood.

1:00 PM

Cruise Control

(REPEAT) Fancy a used McLaren MP4-12C at a very reasonable price? Tune in to hear what are the pros and cons of getting a sports car.

2:00 PM

Matt-Splained

(REPEAT) Rich and Matt look at this remarkable rise and fall of EVs and ask if the continued rise of the EV in the 21st Century EV is inevitable and unstoppable?

3:00 PM

Earth Matters

(REPEAT) We speak to three researchers to learn more about how we can coexist with macaques peacefully.

4:00 PM

Bar None

(REPEAT) Former national tennis player Adam Jaya shares his experience being a professional athlete and his training routine.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.