BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  How CashOut Drives Sales Through Gamification?

How CashOut Drives Sales Through Gamification?

Jess Ross, Founder, CashOut | Brahma Sakthi, Co-Founder, CashOut

21-Mar-25 10:00

How CashOut Drives Sales Through Gamification?

CashOut, a digital contest management platform that uses gamification to drive sales and customer engagement is aiming to change how businesses and marketers create marketing campaigns. In this episode, we speak with the co-founders, Jess and Brahma, why they started this platform as well as how they aim to grow and scale this business after the official launch next month. We’ll also talk about how the platform works and its competitive advantages along with the unique challenges to run and manage this platform.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  technologymarketsentrepreneursSME

Tags:  digital contestgamificationcustomer engagementonline marketing campaigns





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

David Dietze, Chief Investment Strategist at Dietze Wealth Management Group tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Lim Chia Wei, Associate Director of Equities, AHAM Asset Management gives us an outlook for global markets.

7:45 AM

Morning Brief

Adib Zalkapli of Viewfinder Global Affairs discusses the latest political developments in Malaysia, focusing on the implications of the High Court’s decision to reject Dato’ Sri Najib Razak’s bid for house arrest.

8:00 AM

The Breakfast Grille

We revisit our conversations about 2025’s major political developments, from government reforms and cabinet reshuffles to Budget 2026 and the Sabah state election.

8:30 AM

Morning Brief

Patrick Sim, Council Member of the Malaysia Retail Chain Association and Group CEO of Secret Recipe Cafe and Cake, joins us with an insider view on the F&B sector in 2026.

8:45 AM

Morning Brief

(REPEAT) Adib Zalkapli of Viewfinder Global Affairs discusses the latest political developments in Malaysia, focusing on the implications of the High Court’s decision to reject Dato’ Sri Najib Razak’s bid for house arrest.

9:00 AM

Opening Bell

(REPEAT) World Market Watch: David Dietze, Chief Investment Strategist at Dietze Wealth Management Group tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Lim Chia Wei, Associate Director of Equities, AHAM Asset Management gives us an outlook for global markets.

9:35 AM

The Property Show

Recap of Best of The Property Show 2025, Scam edition, examines how property scams happen and how to avoid them.

10:05 AM

Open For Business

11:00 AM

The Workplace

1:00 PM

The Breakfast Grille Repeat

We revisit our conversations about 2025’s major political developments, from government reforms and cabinet reshuffles to Budget 2026 and the Sabah state election.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Earth Matters

In this ‘Best of 2025’ replay, we hear from Shavez Cheema, founder of 1StopBorneo Wildlife, who has dedicated his life to blending education, community work, and tourism to create real conservation impact in Sabah.

4:05 PM

Health & Living

In this ‘Best of 2025’ replay, we speak to consultant geriatrician Dr Kejal Hasmukharay about how the shingles vaccine could prevent dementia.

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Big Issue

7:00 PM

Stories of KL

8:00 PM

Cruise Control

(REPEAT) How does the Zeekr 009 Executive fair against its competitors? Daniel shares his thoughts.