How Does TLC Redirect Profits to Malaysian Charities?

Julia Chong, Founder & CEO, The Truly Loving Company (TLC)

06-Jun-25 10:00

How Does TLC Redirect Profits to Malaysian Charities?

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The Truly Loving Company is Malaysia’s first social enterprise to adopt a corporate profit model for goods—developing, manufacturing, and marketing a range of high-quality household cleaning products under the TLC brand. Julia Chong, the Founder and CEO of TLC joins us to break down their bigger mission, how the company plans to scale its social impact as well as the challenges to set up a social enterprise in Malaysia.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

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Categories: markets, economy, Women in Business, SME, entrepreneurs

Tags: corporate profit model, household cleaning products, social enterprise, business, charity, corporate social responsibility,

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