BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Inside Scoop’s 11 Year Journey, Financial Mindset, And The Farm Fresh Quantum Leap

Inside Scoop’s 11 Year Journey, Financial Mindset, And The Farm Fresh Quantum Leap

Edmund Tan, Co-Founder and Managing Director, The Inside Scoop

16-Jan-24 10:00

Inside Scoop’s 11 Year Journey, Financial Mindset, And The Farm Fresh Quantum Leap

In this episode of Open for Business, you will learn about Inside Scoop’s inception 11 years ago and the journey this venture has taken, what Farm Fresh brings to the table, and the Inside Scoop on this business’s potential quantum leap ahead with Edmund Tan, Co-Founder of Inside Scoop.

Founded in 2013, Inside Scoop has evolved into a household name with over 40 outlets across the country. Last year, the company hit a significant milestone after Malaysia's largest homegrown dairy company Farm Fresh acquired a 65% stake in Inside Scoop for around RM84 million. Farm Fresh taking a bit into Inside Scoop marks a new chapter in this homegrown ice cream maker's journey.

The discussion delves into the early days of starting Inside Scoop and why the founders left lucrative careers in finance, the creation and development of the brand, and the aim to expand into the Consumer Packaged Goods (CPG) market with Farm Fresh now in their corner. Edmund also gets into their strategy to maintain brand authenticity, the challenges of venturing into a highly competitive market, the importance of customer experience, and the future plans for location expansion and product innovation.

01:39 The Founders' Motivation and Initial Challenges

02:10 The Birth of Inside Scoop

02:41 The Transition from Corporate to Entrepreneurship

03:19 The Importance of Financial Planning

10:00 The Role of Personal and Professional Growth

13:40 The Art of Ice Cream Making

16:06 Understanding Customer Preferences

17:02 Brand Development and Strategy

17:35 The Importance of Customer Experience in Building a Brand

18:07 Recognizing Malaysia's Manufacturing Industry

18:54 The Journey of Building and Growing a Brand

20:10 Key Marketing Strategies and Customer Acquisition

20:21 The Impact of Free Ice Cream

20:55 The Success of the Ramadan Ice Cream Buffet

21:50 Building a Relationship with a Niche Audience

23:02 Growth Expectations and Future Plans

23:55 The Acquisition by Farm Fresh and Revenue Growth

25:35 The Profitability of the Venture

29:34 The Relationship with Farm Fresh and Future Growth

31:57 The Next Stage: Consumer Packaged Goods

33:00 The Long-Term Involvement of the Founders

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketseconomymanagingSMEentrepreneurs

Tags:  ofbbb2023brand strategiesCPGmalaysian brandsmade in malaysiabrand developmentacquisitionsm&aconsumer packaged goodsbusiness expansionlocal brandfood industryf&bfarm freshinside scoop





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management, tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Saktiandi Supaat of Maybank discusses the outlook for major currencies worldwide, including the USD and MYR.

7:45 AM

Morning Brief

Prof. Dr. Haniki Nik Mohamed of IIUM shares his insights on the risks of Malaysia’s sharp rise in e-cigarette use that has led several states to ban sales.

8:00 AM

The Breakfast Grille

Dato' Dr. Ahmad Faizal Mohd Perdaus of Mercy Malaysia and Dr. Mafeitz Mamat of Doctors Without Borders, discuss the challenges of humanitarian work on World Humanitarian Day.

8:30 AM

Morning Brief

We break down the day’s top news with expert insights.

8:45 AM

Morning Brief

(REPEAT) Dr. Pradeep Taneja, Senior Lecturer in Asian Politics at the University of Melbourne weighs in on Sino-Indian ties.

9:00 AM

Opening Bell

(REPEAT) Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management, tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Saktiandi Supaat of Maybank discusses the outlook for major currencies worldwide, including the USD and MYR.

9:35 AM

People, Planet, Profit

Trung Ghi, Partner & Head of Energy & Utilities at Arthur D. Little Southeast Asia discusses how Malaysia can balance data center growth with sustainability.

10:05 AM

Open For Business

Ethan Wong, Founder of Truly Gourmet, on turning a humble Malaysian staple into a thriving premium food brand.

11:00 AM

Marketing Mojo

Adyen's Soon Yean Lee on why 58% of Malaysians now use AI to shop and what this means for the future of retail.

12:00 PM

Enterprise Explores

Unexplained Wealth Order: Tool or Threat? Transparency International's Raymon Ram breaks it down.

1:00 PM

The Breakfast Grille Repeat

Dato' Dr. Ahmad Faizal Mohd Perdaus of Mercy Malaysia and Dr. Mafeitz Mamat of Doctors Without Borders, discuss the challenges of humanitarian work on World Humanitarian Day.

2:05 PM

Discovery Hour

3:05 PM

Beyond the Ballot Box

4:05 PM

Health & Living

Is it safe when kids turn to AI chatbots for conversations and companionship? We look at how parents can guide their children.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Tuesday

8:00 PM

BBC World Service

This episode of The Food Chain looks at garlic and its benefits to us.