BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Involve Asia’s 150% Annualized Growth From Cradle to Pre-IPO Profitability

Involve Asia’s 150% Annualized Growth From Cradle to Pre-IPO Profitability

René Menezes, President and Co-founder, Involve Asia

25-Oct-23 10:00

Involve Asia’s 150% Annualized Growth From Cradle to Pre-IPO Profitability

In August, Involve Asia was named alongside 5 other Malaysian tech companies like drone-player Aerodyne, B2B wholesale platform Lapasar, and insurtech firm PolicyStreet, as Forbes Asia 100 to Watch.

Founded in 2014, the platform helps brands form marketing partnerships with global content creators, developers, and affiliates, which has become big business with more companies looking to performance-based marketing to optimise their marketing budgets. Since inception, over $2.6 billion in sales have been generated on their platform (in term of Gross Merchandise Value), with current annual sales generated coming in at $1 billion. Some of their partners and advertisers include Lazada, Grab, Marriott, and Nike, among others.

This year, Involve raised over $10 million dollars in a round led by Bintang Capital Partners and follow-on investment from returning investors like 500 Global. On this episode of Open For Business, you will hear from President and Co-founder René Menezes on how they plan to optimise that funding to grow, the initial problem they were trying to solve back in 2014 and how that has evolved over the last 9 years, and about their IPO plans.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketstechnologyinternational

Tags:  ofbbb2023marketing technologyaffiliate marketingmartechmarketing platformmarketing





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Shane Oliver of AMP Capital tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

We talk with Dr. Tricia Yeoh Uni of Nottingham Malaysia to get her insights into the collaboration between Petronas and Petros.

7:45 AM

Morning Brief

We talk with Dr. Azmi Hassan, Senior Fellow at the Nusantara Academy for Strategic Research to get his insights on PKR's leadership polls taking place today.

8:00 AM

The Breakfast Grille

Gaurav Shrinagesh, CEO of Penguin Random House India, Southeast Asia, and MENA, shares how the publisher is amplifying local voices, embracing regional languages, adapting to digital trends, and promoting regional authors globally.

8:30 AM

Morning Brief

Dr Kathryn Robison, Lecturer in American Studies, United States Studies Centre, University of Sydney shares her insights on the progress of passing the US $3.8 trillion tax bill.

8:45 AM

Morning Brief

(REPEAT) We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) Shane Oliver of AMP Capital tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

What's The Focus

We wrap up the week’s biggest conversations to keep you in the know.

10:05 AM

Open For Business

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

Can Malaysia’s Fintech Hub Deliver Real Impact?

1:00 PM

The Breakfast Grille Repeat

Our flagship show, we feature both game-changers and groundbreakers in the hot seat.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Front Row

tbc

3:20 PM

Front Row

Setanggi Tari Melayu 2025 shines a spotlight on legendary Malay women through dance. We speak to director Prof Dr. Joseph Gonzales and choreographer Imran Syafiq about this powerful celebration of identity and tradition.

4:05 PM

Health & Living

How did medicine and healthcare evolve to its present state? The answers may lie in the UM Medical Museum’s collection of medical exhibits.

5:00 PM

Top 5 at 5

6:00 PM

Popcorn Culture

We review the newest Mission Impossible, and then talk about who embodies movie stardom!

7:00 PM

Just For Kicks

8:00 PM

Bar None

9:00 PM

The Selector