BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Lookin’ NIUD, Feelin’ Good

Lookin’ NIUD, Feelin’ Good

Carmen Lew, Founder, NIUD

17-Aug-22 10:00

Lookin’ NIUD, Feelin’ Good

Women’s fashion unfortunately still faces a level of stigmatisation, especially when it comes to our undergarments, where certain styles are deemed more appropriate than others. However, wearing a bra can be an uncomfortable or even painful experience, with underwires that literally scratch our skin or bra straps that cut into our shoulders. So what other choice do we have? Carmen Lew, founder of DTC brand NIUD, discusses their functional and inclusive bra-alternatives.


Image Credit: NIUD Facebook Page

Produced by: Christine Wong

Presented by: Christine Wong


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Women in BusinessCorporatesentrepreneursSME

Tags:  undergarmentsutilitywomen’s fashionfashionbradtc





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Fresh off their 2025 ACE Market debut and now armed with RM50 million in cash reserves (as of their Q1 results), the husband-and-wife duo from Foodie Media joins BFM’s Open For Business to unpack their story from scrappy content creators to public company executives.

12:00 PM

Popcorn Culture

(REPEAT) We review A Knight of the Seven Kingdoms, based on the novellas by George R. R. Martin and set decades before the events of Game of Thrones.

1:00 PM

Cruise Control

(REPEAT) The PHEV version of the Proton e.MAS 7 looks like a more enticing option for people who are still reluctant to go full EV. Daniel shares his impressions of the car after taking it out for a spin.

2:00 PM

Matt-Splained

(REPEAT) Matt and Richard return to the land of the weird, looking at the biggest tech headlines recently.

3:00 PM

Earth Matters

(REPEAT) Malaysia’s proposed seed law changes have sparked regional concern. We speak with Sangeeta Shashikant and Nori Ignacio about what UPOV 1991 could mean for farmers’ rights.

4:00 PM

Bar None

(REPEAT) Bowling legend, Esther Cheah joins us in the studio to reflect on her career after announcing her retirement recently.

5:00 PM

BBC World Service

Datshiane Navanayagam talks to two women in France and Canada about why single-sex living spaces appeal to older women.