When we last had Adrian Cheong on the station, his company was still called The Apothecary and not Analogue Apotik. So, why the name change? It has plenty to do with branding and expansion. We invite Adrian back to discuss his range of solid colognes, localising scents for the Malaysian market, as well as the trial-and-error process of creating new scents and fragrances from scratch.

Image Credit : Analogue Apotik Faceboook Page

Produced by: Arvindh Yuvaraj

Presented by: Arvindh Yuvaraj

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Categories:  SME,  entrepreneurs,  culture

Tags:  cologne,  haircare,  fragrance,  perfume,  fashion,