BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Malaysians Wouldn’t Pay, So INTRIX Took Its Tech and Ventured Abroad

Malaysians Wouldn’t Pay, So INTRIX Took Its Tech and Ventured Abroad

Tee Tone Vei, Founder & Managing Director, INTRIX Group

27-Jun-23 10:00

Malaysians Wouldn’t Pay, So INTRIX Took Its Tech and Ventured Abroad

Usually what you’d see a business do is build itself up in its home country before venturing overseas, but that’s not what the engineers at INTRIX Group did.

INTRIX began as an R&D consultancy company that was initially trying to build its business locally, but following some not-so-favourable inquiries, they then shifted their focus to countries that were willing to pay for intellectual property, which then led INTRIX to the UK.

20 years later, they have expanded their range of products, attaining 19 patents, serving some of the biggest clients in the UK and the world, and even moved into the consumer market, selling all-in-one purified water taps directly to customers.

Founder and Managing Director Tee Tone Vei joins us to discuss their journey over the last 20 years, why they explored foreign markets before tapping local opportunities, the value proposition of its water purification system INTRIX One Tap, and more.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  technologymarketsentrepreneursSMEmanaging

Tags:  engineering solutionsMalaysian SMEwater purificationtechintellectual property





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Andy Fisher, Co-founder & Chief Happiness Officer, The Happy Consultancy Group discusses employee disengagement and how happiness can be a powerful business strategy.

12:00 PM

Popcorn Culture

(REPEAT) A double-bill review of F1 and Jurassic World Rebirth, followed by a discussion about movie moments that left us awestruck.

1:00 PM

Cruise Control

(REPEAT) Should you buy an old stock electric vehicle in Malaysia? Daniel Fernandez shares what he thinks and gives some tips on how to do it.

2:00 PM

Matt-Splained

(REPEAT) Richard and Matt look at whether there is a shift towards genuine authenticity in our society’s online personas, and discuss the impact and growth of radical honesty and transparency before putting their own authenticity under the spotlight.

3:00 PM

Earth Matters

(REPEAT) Fireflies - nature's fairy lights, yet their glow hides a tale of ecosystem health, habitat loss, and potential disappearance. With World Firefly Day just around the corner, we explore these bioluminescent beetles with guests from education, science, and conservation.

4:00 PM

Bar None

(REPEAT) We unpack the conversation surrounding Enhanced Games and why it's a bad idea overall.

5:00 PM

BBC World Service

This episode of The Conversation features two pastry chefs talking about their craft and what innovation means in their world.