This 2-year old TikTok media company is on track to make RM40 million in revenue in 2025. In this episode of Open For Business, BFM sits down with Yubin Ng and Joel Lim, Co-Founders of MantaYaY, a pioneering media company that has harnessed the power of TikTok to build a thriving business. Founded in 2023, MantaYaY started as a TikTok agency in Malaysia and has rapidly expanded its offerings to include influencer marketing, content creation, live streaming, and e-commerce services.

The company manages over 3,000 content creators and boasts a strong foothold in the gaming sector. With 2024 revenues exceeding RM15 million and projections for RM40 million in 2025, MantaYaY's growth trajectory is nothing short of impressive. The interview explores the company's unique strategy of combining talent management, digital production, and e-commerce to connect brands with TikTok's massive audience.

Yubin and Joel share insights into their business model, how they monetise digital content, and the key challenges of scaling a new media company in a fast-paced digital landscape. They also discuss their institutional fundraising efforts to secure market leadership and expand into new regions, including the UK and Japan. 

Tune in to discover how MantaYaY is redefining media and commerce on TikTok.

Produced by: Kishan Sivaswamy

Presented by: Roshan Kanesan

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Categories:  markets,  entrepreneurs

Tags:  TikTok media strategy,  original IP creation,  gaming content,  Malaysian tech startups,  influencer marketing,  social commerce,  live streaming,