Marketplace Direct Lending’s Move Into Embedded Financing

Hui Yik Seong, Founder and Director, Direct Lending

13-Oct-23 10:00

Marketplace Direct Lending’s Move Into Embedded Financing

Pause
Embed

Direct Lending started in 2016 as a digital lending marketplace platform, enabling borrowers to find, apply and receive financing that best suits them safely and affordably. There are currently over 30 financing providers on its platform, from co-operatives, Bursa Malaysia-listed companies, licensed moneylenders, and credit communities.

In more recent times, Direct Lending launched its first point-of-sales financing solution in late March 2022, a Syariah-compliant, fully digital auto service financing that enables car owners to obtain financing at a workshop to pay for their essential car repairs instantly. In December 2022, Direct Lending further expanded the business by offering financing to micro SME businesses.

We speak to Founder and Director Hui Yik Seong about building and growing a digital lending marketplace platform, the rationale for launching its own financing solutions, and more.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, technology, SME

Tags: ofbbb2023, marketplace platform, financing, digital lending, money lending,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Mimrah Mahmood, VP of Enterprise APAC at Meltwater, joins BFM to unpack their Digital 2026 Global Overview Report.

12:00 PM

Just For Kicks

(REPEAT) It's the FA Cup weekend, and so we look forward to the matches in the 3rd round.

1:00 PM

A Bit of Culture

(REPEAT) Dhanya Nair and Sudais Ferhard join Kam Raslan as they talk about protecting your peace, disaster paranoia and movies that are now unbearable!

2:00 PM

Ringgit & Sense

(REPEAT) Terence Ng, Associate Director of Equities at AIIMAN Asset Management, on the stock-picking strategies and overcoming common investor mindsets.

2:30 PM

The Property Show

(REPEAT) Dr Chua Yangliang, Head of Research and Consultancy for Southeast Asia at JLL, and Jamie Tan, Managing Director and Head of Valuation and Risk Advisory at JLL Malaysia, discusses the outlook for Malaysia's property market in 2026.

3:00 PM

Best of The Bigger Picture

(REPEAT) We speak to Dr Jeyakumar Devaraj about his new book, Notes on the Way Forward, which takes a sharp look at the structural failures of capitalism and how we can build a better world for everybody.

4:00 PM

Best of Evening Edition

(REPEAT) With TIME Magazine voting AI as their 'Person of the Year' of 2025, we discuss whether the past year has been a turning point for AI, and what 2026 will bring in terms of technological, economical and ethical breakthroughs.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.

PROGRAMMES