What does it mean to modernise upon family legacy in a traditional space? For Emily Chin and Medalized, it meant moving from "big plastic trophies" to creative design and bespoke awards that aim to tell a brand's story. Now, as the "Legacy Curator" of Medalized, she's taking it one step further: experimenting with content creation.

We discuss:

• The family legacy in the "boring" awards industry.

• Her journey from accounting to starting Medalized. 

• The pivot from "big plastic trophies" to bespoke, custom designs.

• Her strategy for competing with low-cost manufacturing from China.

• The future vision: creating "meaning behind the awards" by expanding to content

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Women in Business,  entrepreneurs,  SME

Tags:  family business,  legacy brand,  generational succession,  brand storytelling,  manufacturing,