BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Up the Ante - Know Your Objectives

Up the Ante - Know Your Objectives

02-Nov-15 10:00

Up the Ante - Know Your Objectives

How do you budget for marketing? How much should one spend to get the most return? Zeehan Zahari and Chai Chun Boon, founders of Copper Restaurant are looking beyond the conventional and free marketing tools to reach out to their potential customers. Marketing consultant Joni Leimala suggests looking at their objectives before committing to a budget.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  Copper restaurantup the anteopen for businessJoni LeimalaZeehan ZahariChai Chun Boonmarketingadvicefree marketing toolsbudget marketing





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management, tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Saktiandi Supaat of Maybank discusses the outlook for major currencies worldwide, including the USD and MYR.

7:45 AM

Morning Brief

Prof. Dr. Haniki Nik Mohamed of IIUM shares his insights on the risks of Malaysia’s sharp rise in e-cigarette use that has led several states to ban sales.

8:00 AM

The Breakfast Grille

Dato' Dr. Ahmad Faizal Mohd Perdaus of Mercy Malaysia and Dr. Mafeitz Mamat of Doctors Without Borders, discuss the challenges of humanitarian work on World Humanitarian Day.

8:30 AM

Morning Brief

We break down the day’s top news with expert insights.

8:45 AM

Morning Brief

(REPEAT) Dr. Pradeep Taneja, Senior Lecturer in Asian Politics at the University of Melbourne weighs in on Sino-Indian ties.

9:00 AM

Opening Bell

(REPEAT) Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management, tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Saktiandi Supaat of Maybank discusses the outlook for major currencies worldwide, including the USD and MYR.

9:35 AM

People, Planet, Profit

Trung Ghi, Partner & Head of Energy & Utilities at Arthur D. Little Southeast Asia discusses how Malaysia can balance data center growth with sustainability.

10:05 AM

Open For Business

Ethan Wong, Founder of Truly Gourmet, on turning a humble Malaysian staple into a thriving premium food brand.

11:00 AM

Marketing Mojo

Adyen's Soon Yean Lee on why 58% of Malaysians now use AI to shop and what this means for the future of retail.

12:00 PM

Enterprise Explores

Unexplained Wealth Order: Tool or Threat? Transparency International's Raymon Ram breaks it down.

1:00 PM

The Breakfast Grille Repeat

Dato' Dr. Ahmad Faizal Mohd Perdaus of Mercy Malaysia and Dr. Mafeitz Mamat of Doctors Without Borders, discuss the challenges of humanitarian work on World Humanitarian Day.

2:05 PM

Discovery Hour

3:05 PM

Beyond the Ballot Box

4:05 PM

Health & Living

Is it safe when kids turn to AI chatbots for conversations and companionship? We look at how parents can guide their children.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Tuesday

8:00 PM

BBC World Service

This episode of The Food Chain looks at garlic and its benefits to us.