With the popularity of shows like Game of Thrones reaching new heights every year, more people have taken an interest in medieval-style replicas and memorabilia. And that’s where Max Bracey has found his niche. Located in London is The Viking Store, a full-fledged brick and mortar setup that sells all things to turn the average joe into a warrior worthy of Valhalla. We speak to Max about Viking history, how pop-culture has helped his business, and his overall love and fascination for the legendary folk.

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Tags:  the viking store,  consumer goods,  london,  warrior,  pop-culture,  viking-themed