BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Optimising Out-of-Home Advertising with Visual Retale

Optimising Out-of-Home Advertising with Visual Retale

Sailendra Kanagasundram, Managing Director, Visual Retale

08-Nov-24 10:00

Optimising Out-of-Home Advertising with Visual Retale

On this episode of Open For Business, we explore how Visual Retale is using technology to transform the out-of-home (OOH) advertising landscape in Malaysia. Established a decade ago, Visual Retale has evolved from an OOH media owner to a comprehensive OOH media practice, boasting a network of over 32,000 outdoor and indoor screens across Malaysia.

Sai, the founder, joins us to discuss their latest tool, Playdooh, launched in September Playdooh provides dynamic solutions tailored for advertisers by integrating over 62 data points, including geographic, demographic, and psychographic information. By mapping screens based on location and audience attributes, Playdooh enables brands to strategically place ads that align with their target demographics and reach desired locations with precision.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketstechnologyvisual artsentrepreneurs

Tags:  OOH mediabusinessadvertisingmarketinghr





Play / Pause

Listen now : Open For Business : Lifesavers for Hire: Red Rescue’s Dive into Professional...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Alvin Tai of Bloomberg Intelligence weighs in on the outlook for the palm oil sector.

7:45 AM

Morning Brief

Lavanya Venkateswaran, Senior ASEAN Economist, OCBC discusses Malaysia's GDP outlook for 2025.

8:00 AM

The Breakfast Grille

Danny Ng, CEO, Fibromat Berhad talks about how the company has evolved and its transfer from the LEAP to ACE Market.

8:30 AM

Morning Brief

Dr. Amintendu Palit of NUS joins us to discuss US-India relations.

8:45 AM

Morning Brief

Shantanu Gangakhedkar of Frost & Sullivan weighs in on the impact of escalating U.S. tariffs on the global aviation outlook.

9:00 AM

Opening Bell

(REPEAT) Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Alvin Tai, Bloomberg Intelligence weighs in on the outlook for the palm oil sector.

9:35 AM

People, Planet, Profit

Dr. Gary Theseira of Climate Governance Malaysia weighs in on corporate commitment to climate action.

10:05 AM

Open For Business

Lifesavers for Hire: Red Rescue’s Dive into Professional Pool Safety

11:00 AM

Marketing Mojo

F1 Meets Fintech: What’s The Marketing Value?

12:00 PM

Enterprise Explores

Golden Handcuffs: Why Some Companies Are Paying Staff Not to Work

1:00 PM

The Breakfast Grille Repeat

Danny Ng, CEO, Fibromat Berhad talks about how the company has evolved and its transfer from the LEAP to ACE Market.

2:05 PM

Discovery Hour

Model Vanizha Vasanthanathan shares her journey from watching fashion shows on TV to walking the runways of Milan, and what success means to her.

3:05 PM

Beyond the Ballot Box

Kanni Wignaraja, Regional Director for Asia and the Pacific at UNDP, shares insights on Malaysia's development and what’s next for the country and ASEAN.

4:05 PM

Health & Living

tbc

5:00 PM

Top 5 at 5

6:00 PM

Talkback Tuesday

8:00 PM

BBC World Service