Optimising Out-of-Home Advertising with Visual Retale

Sailendra Kanagasundram, Managing Director, Visual Retale

08-Nov-24 10:00

Optimising Out-of-Home Advertising with Visual Retale

Pause
Embed

On this episode of Open For Business, we explore how Visual Retale is using technology to transform the out-of-home (OOH) advertising landscape in Malaysia. Established a decade ago, Visual Retale has evolved from an OOH media owner to a comprehensive OOH media practice, boasting a network of over 32,000 outdoor and indoor screens across Malaysia.

Sai, the founder, joins us to discuss their latest tool, Playdooh, launched in September Playdooh provides dynamic solutions tailored for advertisers by integrating over 62 data points, including geographic, demographic, and psychographic information. By mapping screens based on location and audience attributes, Playdooh enables brands to strategically place ads that align with their target demographics and reach desired locations with precision.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, technology, visual arts, entrepreneurs

Tags: OOH media, business, advertising, marketing, hr,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Venon Tian, Group COO of ZUS Coffee, joins BFM Open For Business to decode the strategy behind the disruption in the F&B industry.

12:00 PM

Just For Kicks

(REPEAT) Love is not in the air, as Spurs and Forest said goodbye to their respective managers, Thomas Frank and Sean Dyche. We respond to the news and look ahead to the fourth round of the FA Cup!

1:00 PM

A Bit of Culture

(REPEAT) Azmyl Yunor and Ong Kar Jin join Kam Raslan on this episode of A Bit of Culture to talk about espionage, crafts and art, and lo-fi!

2:00 PM

Ringgit & Sense

(REPEAT) Dr Cheng, Feng Shui Master shares his thoughts on how the different zodiacs will do this year.

2:30 PM

The Property Show

(REPEAT) Dr. YM Cheng, Founder and Principal Consultant of ChineseZodiacFengshui.com, discusses Fengshui outlook for Commercial and Residential properties for the upcoming Year of the Horse.

3:00 PM

Best of The Bigger Picture

(REPEAT) Without aged care in place, family members - especially women - will sink under the burden of caregiving. We look at the social, economic and gender implications of the care economy.

4:00 PM

Best of Evening Edition

(REPEAT) This episode of Stories of KL explores the story of The Zhongshan Building, and the people and passions that keep it evolving in unexpected ways.

5:00 PM

BBC World Service

Prof. Amilra Prasanna De Silva talks to Jim Al-Khalili about his passion for engineering molecules and how his photochemical innovations have since crossed into computer science.

PROGRAMMES