Optimising Out-of-Home Advertising with Visual Retale

Sailendra Kanagasundram, Managing Director, Visual Retale

08-Nov-24 10:00

Optimising Out-of-Home Advertising with Visual Retale

Pause
Embed

On this episode of Open For Business, we explore how Visual Retale is using technology to transform the out-of-home (OOH) advertising landscape in Malaysia. Established a decade ago, Visual Retale has evolved from an OOH media owner to a comprehensive OOH media practice, boasting a network of over 32,000 outdoor and indoor screens across Malaysia.

Sai, the founder, joins us to discuss their latest tool, Playdooh, launched in September Playdooh provides dynamic solutions tailored for advertisers by integrating over 62 data points, including geographic, demographic, and psychographic information. By mapping screens based on location and audience attributes, Playdooh enables brands to strategically place ads that align with their target demographics and reach desired locations with precision.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, technology, visual arts, entrepreneurs

Tags: OOH media, business, advertising, marketing, hr,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tony Nash, CEO, Complete Intelligence tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Ang Beng Kuan, Head of Investment Strategy at Opus Islamic Asset Management, shares his views on FX and fixed income outlook for 2026.

7:45 AM

Morning Brief

Dr. Veerinderjeet Singh, Senior Advisor on Tax Policy, KPMG discuss the reliability of the GST comeback in Malaysia.

8:00 AM

The Breakfast Grille

We revisit our 2025 IPO conversations, highlighting companies from newcomers like Oriental Kopi to exits such as KNM Group.

8:30 AM

Morning Brief

Dr. Azmi Hassan, Senior Fellow at the Nusantara Academy for Strategic Research weighs in on Perikatan Nasional’s turmoil following Tan Sri Muhyiddin Yassin and other top leaders’ resignations.

8:45 AM

Morning Brief

(REPEAT) Dr. Veerinderjeet Singh, Senior Advisor on Tax Policy, KPMG discuss the reliability of the GST comeback in Malaysia.

9:00 AM

Opening Bell

(REPEAT) Tony Nash, CEO, Complete Intelligence tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Ang Beng Kuan, Head of Investment Strategy at Opus Islamic Asset Management, shares his views on FX and fixed income outlook for 2026.

9:35 AM

The Property Show

Best of The Property Show 2025 revisits curated episodes on the changing role of the home.

10:05 AM

Open For Business

(REPEAT) Amanda Koo, Executive Director, Wah Chan

11:00 AM

The Workplace

(REPEAT) Professor Nicole Gillespie, Chair of Trust and Professor of Management, Melbourne Business School

12:00 PM

Enterprise Explores

(REPEAT) Nirmala Supramaniam, Head of Household Financial Education Department, Agensi Kaunseling dan Pengurusan Kredit (AKPK)

1:00 PM

The Breakfast Grille Repeat

We revisit our 2025 IPO conversations, highlighting companies from newcomers like Oriental Kopi to exits such as KNM Group.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Earth Matters

In this ‘Best of 2025’ replay, we discover why the Malaysian Food Sovereignty Forum has warned against proposed changes to the Protection of New Plant Varieties Act and the Plant Seed Quality Bill.

4:05 PM

Health & Living

In this ‘Best of 2025’ replay, we tackle the complexities of treating childhood obesity and public health strategies for prevention.

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Big Issue

7:00 PM

Stories of KL

8:00 PM

Cruise Control

(REPEAT) If you're in the market for a used, old school sports sedan, should you consider the Mitsubishi Lancer GT, or the Proton Inspira? Daniel Fernandez from dsf.my shares his thoughts!

PROGRAMMES