Optimising Out-of-Home Advertising with Visual Retale

Sailendra Kanagasundram, Managing Director, Visual Retale

08-Nov-24 10:00

Optimising Out-of-Home Advertising with Visual Retale

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On this episode of Open For Business, we explore how Visual Retale is using technology to transform the out-of-home (OOH) advertising landscape in Malaysia. Established a decade ago, Visual Retale has evolved from an OOH media owner to a comprehensive OOH media practice, boasting a network of over 32,000 outdoor and indoor screens across Malaysia.

Sai, the founder, joins us to discuss their latest tool, Playdooh, launched in September Playdooh provides dynamic solutions tailored for advertisers by integrating over 62 data points, including geographic, demographic, and psychographic information. By mapping screens based on location and audience attributes, Playdooh enables brands to strategically place ads that align with their target demographics and reach desired locations with precision.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

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Categories: markets, technology, visual arts, entrepreneurs

Tags: OOH media, business, advertising, marketing, hr,

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