BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Optimising Out-of-Home Advertising with Visual Retale

Optimising Out-of-Home Advertising with Visual Retale

Sailendra Kanagasundram, Managing Director, Visual Retale

08-Nov-24 10:00

Optimising Out-of-Home Advertising with Visual Retale

On this episode of Open For Business, we explore how Visual Retale is using technology to transform the out-of-home (OOH) advertising landscape in Malaysia. Established a decade ago, Visual Retale has evolved from an OOH media owner to a comprehensive OOH media practice, boasting a network of over 32,000 outdoor and indoor screens across Malaysia.

Sai, the founder, joins us to discuss their latest tool, Playdooh, launched in September Playdooh provides dynamic solutions tailored for advertisers by integrating over 62 data points, including geographic, demographic, and psychographic information. By mapping screens based on location and audience attributes, Playdooh enables brands to strategically place ads that align with their target demographics and reach desired locations with precision.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  markets,  technology,  visual arts,  entrepreneurs

Tags:  OOH media,  business,  advertising,  marketing,  hr, 


Latest Podcasts




Play / Pause

Listen now : Best of Enterprise: (REPEAT) Can sports ethics build stronger, more ethical companies?...

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Can sports ethics build stronger, more ethical companies? We speak with Paresh Subramaniyam, Founder and CEO of Engage Life, to explore how the timeless values of sports—like fair play, resilience, and discipline—can change today’s workplace culture.

12:00 PM

Popcorn Culture

(REPEAT) We review Keluang Man and look at some of our favourite characters from our childhood.

1:00 PM

Cruise Control

(REPEAT) Fancy a used McLaren MP4-12C at a very reasonable price? Tune in to hear what are the pros and cons of getting a sports car.

2:00 PM

Matt-Splained

(REPEAT) Rich and Matt look at this remarkable rise and fall of EVs and ask if the continued rise of the EV in the 21st Century EV is inevitable and unstoppable?

3:00 PM

Earth Matters

(REPEAT) We speak to three researchers to learn more about how we can coexist with macaques peacefully.

4:00 PM

Bar None

(REPEAT) Former national tennis player Adam Jaya shares his experience being a professional athlete and his training routine.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.