BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Pilgrim’s Focus on Brand Building, Path to $70 Million in Revenue, And IPO Ambitions

Pilgrim’s Focus on Brand Building, Path to $70 Million in Revenue, And IPO Ambitions

Anurag Kedia, Co-Founder, Pilgrim

22-Nov-23 10:00

Pilgrim’s Focus on Brand Building, Path to $70 Million in Revenue, And IPO Ambitions

Pilgrim is an Indian-based, all natural, vegan, direct-to-consumer (D2C) skincare startup brand that has caught the attention of some prominent investors. Just two months ago, Vertex Ventures, Fireside Ventures and Narotam Sekhsaria Family Office, were part of Pilgrim’s $20 million Series B funding round, which will help them accelerate the company’s growth in India.

Having generated $9.59 million in revenue in the last financial year, the company is expecting 3X growth to hit around $30 million in the next financial year, and another 2X growth to achieve $60-70 million the year after. It is also expecting to hit profitability next year.

All that and more in this conversation with Anurag Kedia, the co-founder of Pilgrim. We explore Pilgrim’s origins and growth story, insights into how to build a consumer beauty brand while optimising your marketing budget, as well as future plans including the path to profitability and IPO thoughts.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketseconomymanagingentrepreneurs

Tags:  ofbbb2023Series BbrandingDirect-to-Consumerperformance marketingmarketingstartupIndian Startup





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Otter Barista's founder Eeyong Ho on building a robotic coffee business that has already served over 100,000 cups across 60+ locations.

12:00 PM

BBC World Service

This week on Science in Action, scientists have detected the largest black hole merger ever observed with LIGO picking up signals from two black holes colliding in a ‘violent’ spacetime event.

1:00 PM

A Bit of Culture

(REPEAT) Kam Raslan, Matt Armitage and Ahmad Yazid join forces to talk about the sea, owning your own clone and the F1 movie!

2:00 PM

Ringgit & Sense

(REPEAT) Khairi Shahrin Arief bin Baki, Deputy CEO at CGS International discusses asset classes and investment strategies.

2:30 PM

The Property Show

(REPEAT) Entomologist Lim Say Piau and Regine Lim of the Malaysian Pest Management Association shares practical insights into how to address bed bugs.

3:00 PM

Best of The Bigger Picture

(REPEAT) Dr Khoo Ying Hooi, an Associate Professor of International Relations and Human Rights at Universiti Malaya (UM) joins the show to reflect on where we are today as a country, in terms of fighting for justice and protecting democracy.

4:00 PM

Best of Evening Edition

(REPEAT) This World Brain Day, we explore the mysteries of the brain, and celebrate what makes every person’s brain unique.

5:00 PM

BBC World Service

This episode of People Fixing The World looks at the efforts of groups in Portugal and how they plan to improve the society they're a part of.