Reinventing Fire Safety Marketing

Brian Soo, Chief Innovation Officer, FireFighter Industry

27-Jan-23 10:00

Pause
Embed

Established in 1974, FireFighter Industry Sdn Bhd is a manufacturer of fire extinguishers and also a one stop fire safety service provider. They are also the only Malaysian fire extinguisher manufacturer with both ISO 9001 and ISO 14001 certifications. They’ve recently been the only business accepted into Endeavor Malaysia’s ScaleUp Program under Cohort 3. Interestingly, they are the only non-startup among the listing. We speak to Brian Soo, Chief Innovation Officer at FireFighter Industry to hear about the business and their fresh approach to marketing in a serious industry.

Photo Credit: Facebook | FireFighter Industry

Produced by: Freda Liu

Presented by: Freda Liu

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, economy, managing, Corporates, SME, entrepreneurs

Tags: Fire Extinguishers, scale up, endeavor,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Is AI Killing Google? Kult's René Menezes on the 357% surge in AI-driven web traffic, the threat of 'Google Zero,' and what it means for the future of search marketing.

12:00 PM

Just For Kicks

(REPEAT) Liverpool’s struggles deepened with a 1-0 loss to Galatasaray in the Champions League amid injuries, while a dramatic week across Europe saw mixed results for English clubs and a last-gasp PSG win over Barcelona

1:00 PM

A Bit of Culture

(REPEAT) Kam, Vernon and Azmyl sit down to discuss trailers, public art, and the relationship between the creative industry and the community here in Malaysia.

2:00 PM

Ringgit & Sense

(REPEAT) Rajen Devadason, a licensed financial planner and a columnist for the New Straits Times talks about emergency funds, the importance of cash in your investment portfolio, and more.Rajen Devadason, a licensed financial planner and a columnist for the New Straits Times talks about emergency funds, the importance of cash in your investment portfolio, and more.

2:30 PM

The Property Show

(REPEAT) Urban Planner Mustapha Kamal discusses the importance of third spaces to our society.

3:00 PM

Best of The Bigger Picture

(REPEAT) After a brain and spinal infection turned Gabriel’s world upside down, months of rehab followed to ensure he could learn how to live independently again.

4:00 PM

Best of Evening Edition

(REPEAT) In Taman Melawati, Jalan Negara Kita has turned an ordinary lane into a gathering place that brings neighbours, artists, and stories together. Co-founder Nazura Rahime shares its journey and what it means for the community.

5:00 PM

BBC World Service

This episode of People Fixing The World speaks to the folks behind Surgibox, a portable operating theatre.

PROGRAMMES