Reinventing Fire Safety Marketing

Brian Soo, Chief Innovation Officer, FireFighter Industry

27-Jan-23 10:00

Pause
Embed

Established in 1974, FireFighter Industry Sdn Bhd is a manufacturer of fire extinguishers and also a one stop fire safety service provider. They are also the only Malaysian fire extinguisher manufacturer with both ISO 9001 and ISO 14001 certifications. They’ve recently been the only business accepted into Endeavor Malaysia’s ScaleUp Program under Cohort 3. Interestingly, they are the only non-startup among the listing. We speak to Brian Soo, Chief Innovation Officer at FireFighter Industry to hear about the business and their fresh approach to marketing in a serious industry.

Photo Credit: Facebook | FireFighter Industry

Produced by: Freda Liu

Presented by: Freda Liu

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, economy, managing, Corporates, SME, entrepreneurs

Tags: Fire Extinguishers, scale up, endeavor,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tony Nash, CEO, Complete Intelligence tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Ken Foong of Bloomberg Intelligence discusses the outlook for Singapore's property market in 2H2025.

7:45 AM

Morning Brief

Daniel Moss of Bloomberg, weighs in on whether Indonesia can keep its Rp662 trillion (2.8% of GDP) deficit under control while funding social programmes.

8:00 AM

The Breakfast Grille

Dr. Goh Kar Chun of MCE Holdings discusses the firm’s future after winning over RM120 million in new contracts and entering the US market.

8:30 AM

Morning Brief

Andrew Khoo, Human Rights Lawyer, weighs in on the Federal Court’s ruling against a key provision of the Peaceful Assembly Act.

8:45 AM

Morning Brief

Adib Zalkapli of Viewfinder Global Affairs discusses the recalibration of UMNO ahead of Sabah’s 17th state election.

9:00 AM

Opening Bell

(REPEAT) Tony Nash, CEO, Complete Intelligence tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

Ringgit & Sense

Alvin Tan of the Financial Planning Association of Malaysia (FPAM) discusses aspects of Malaysian Gen Zers personal finance.

10:05 AM

Open For Business

Healthpro.id's co-founder Rendy Alfuadi shares how their on-demand platform is solving Indonesia's healthcare staffing crisis, one shift at a time.

11:00 AM

Tech Talk

Audax’s Mike Breen explains why Malaysia’s fintech growth depends on transforming legacy banks into agile platforms, and how bridging infrastructure gaps is key to turning KL20’s vision into reality.

12:00 PM

Enterprise Explores

Ong Johnson and Lo Khai Yi, Head and Co-Head of Technology Practice Group, Partners at Halim Hong & Quek, discuss Malaysia’s growing digital asset space and the role of stablecoins in bridging finance and blockchain.

1:00 PM

The Breakfast Grille Repeat

Dr. Goh Kar Chun of MCE Holdings discusses the firm’s future after winning over RM120 million in new contracts and entering the US market.

2:05 PM

Discovery Hour

3:05 PM

Beyond the Ballot Box

The director of Invisible People, Jean Ho, joins us in conversation about her documentary which shines light on the lives and struggles of people on the margins of society, namely the stateless and refugees.

4:05 PM

Health & Living

The stigma faced by people with obesity is pervasive - it comes from their community, healthcare providers and policymakers. We discuss why an empathetic lens matters.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Thursday

Can you separate the art and the artist?

8:00 PM

BBC World Service

This episode of Crowd Science looks at twins and what makes them unique.

PROGRAMMES