BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Saving The ERTH While Building a Profitable Business

Saving The ERTH While Building a Profitable Business

Mohamed “Mo” Tarek El-Fatatry, Co-founder, Electronic Recycling Through Heroes (ERTH)

27-Sep-23 10:00

Saving The ERTH While Building a Profitable Business

What do you do once you’re done with your current smartphone? What about your TV or laptop?

Since 2010, Statista data shows that the volume of e-waste generated globally has been steadily rising. By 2019, approximately 53.6 million metric tons was produced. This was an increase of 44.4 million metric tons in just five years. Of this, just 17% was documented to be collected and properly recycled.

E-waste is becoming an increasing concern as the improper disposal and recycling of e-waste can lead to severe environmental consequences. Enter Electronic Recycling Through Heroes or ERTH.

This startup was founded in 2019 by the husband and wife team Mohamed “Mo” Tarek El-Fatatry and Nahed Bedir Eletribi in a bid to address this issue and 4 years in, they hit a milestone earlier this month when they joined the ranks of startups supported by the Khazanah Nasional-backed Gobi Dana Impak Ventures Fund.

On the back of the recent funding rounding, we speak to co-founder Mohamed “Mo” Tarek El-Fatatry about how the new funding will be utilised, the profitability of this business, and a look back to how the founders took this business from an idea to helping diverted more than 1,000,000 KG of e-waste from landfills.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketstechnologyenvironment

Tags:  ofbbb2023sustainabilityrecyclingwaste managemente-wastewaste disposal





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Kiron Kesav, Chief Strategy Officer at PHD APAC, OMG Malaysia On how Key Opinion Leaders (KOLs) influence consumer trust, green marketing, and the rise of authenticity in sustainable fashion branding.

12:00 PM

BBC World Service

(REPEAT) This episode focuses on H5N1 bird flu cases with deaths rising sharply in Cambodia, raising concern among experts.

1:00 PM

A Bit of Culture

(REPEAT) This week, Kam Raslan, Sheryll Paul and Sudais Ferhard talk about fitness classes, actors speaking in foreign accents, and physical media.

2:00 PM

Ringgit & Sense

(REPEAT) Siew Yuen Tuck, CEO of Ringgitplus discusses the financial literacy and consumer behavior in Malaysia.

2:30 PM

The Property Show

(REPEAT) Cha-ly Koh, CEO of Urbanmetry, discusses how to design a walkable city and prioritise public transport under the KL Local Plan 2040.

3:00 PM

Best of The Bigger Picture

(REPEAT) We speak to Dr Peter Selzak about what being the descendant of holocaust survivors taught him about how to view the Zionist project of the State of Israel, how antisemitism is being weaponised by the right-wing and more.

4:00 PM

Best of Evening Edition

(REPEAT) This week on Good Things, we hear from Cikgu Rahayu about the fight to protect stateless children—and how Yayasan Chow Kit is helping them find a place to call home.

5:00 PM

BBC World Service

This episode of People Fixing The World invites us to rethink our ways of dealing with food waste, speaking to people who are trying alternative ways to tackle the problem.